Tennis

With the main draw of the 2024 US Open underway in New York City, ESPN and the United States Tennis Association (USTA) have extended their relationship with a new, 12-year agreement that will keep the iconic event with ESPN through 2037.

The deal, which starts in 2026 and is ESPN’s longest-term tennis agreement, also continues to make ESPN the home of the entire US Open in Latin America and the Caribbean and in Canada on TSN and RDS. ESPN Deportes likewise continues as the exclusive Spanish-language home of the US Open in the United States.

Aug 28, 2024 17:08
Dove and tennis legend & entrepreneur Venus Williams have teamed up to announce the Dove x Venus #KeepHerConfident Beauty Bar: the brand's first-ever, limited-edition Dove Beauty Bar collaboration, which will support Dove and Venus' shared mission to help girls stay in sports. 
Aug 26, 2024 18:08
The ATP Tour has announced record sponsorship revenues for the 2024 season, headlined by the signing of nine new global partners and multiple partnership renewals. The Tour’s unprecedented commercial success reflects its focus on strategic growth under OneVision.
Aug 20, 2024 17:08
Ace Indian player Sumit Nagal and France’s Hugo Gaston will be the main attractions in the men’s category of the sixth Tennis Premier League (TPL), to be held in Mumbai from December 3-8. Poland’s Magda Linette, who is ranked 41st in the world, and Armenia’s world No 52 Elina Avanesyan, will headline the women’s category in the tournament which will be held at the Cricket Club of India.
Aug 09, 2024 11:08
CHICAGO: Wilson Sporting Goods Co. Thursday announced the launch of the RF Collection, a tennis equipment line inspired, designed and developed in partnership with Roger Federer. 
Aug 05, 2024 20:08
Novak Djokovic added some last-gasp gold plating to his all-time great career in spectacular style on Sunday afternoon in Paris. By battling past Carlos Alcaraz with his finest display of the 2024 season, the 37-year-old Serbian completed his emotional final step to the ‘Golden Slam’ of winning all four majors and an Olympic Gold medal.
Aug 05, 2024 18:08
MUMBAI: Star Sports’ coverage of Wimbledon 2024 has created viewership history, becoming the most-watched Grand Slam ever in India. 
Jul 18, 2024 20:07
The ATP has announced a multi-year global partnership with Fitline, the premium sports nutrition brand. Fitline becomes the Official Sports Nutrition Partner and Official Energy Bar Partner of the ATP Tour through 2026.
Jul 12, 2024 20:07
FILA, a global sports brand, introduces its new brand campaign Bellissimo developed in partnership with creative agency, Sid Lee. The campaign, reimagines the traditional country club scene as the “Bellissimo Country Club” – a place in which anyone and everyone is invited to indulge in la vita bella via a meravigliosa mix of sport and play.
Jul 11, 2024 16:07
Major appliances brand Haier India has come on board as an associate sponsor with Disney+ Hotstar for the 137th edition of the Wimbledon Championships 2024. 
Jul 05, 2024 16:07
MUMBAI: Welspun Living Limited celebrates its continued partnership with the Wimbledon Championships as their official towel manufacturers through its subsidiary brand Christy.