Newly crowned Hero Indian Super League (ISL) champions ATK Mohun Bagan FC will be renamed as Mohun Bagan Super Giants from the 2023-24 season. 

Club owner Sanjeev Goenka made the announcement after The Mariners beat Bengaluru FC in a penalty shootout in the final at the Fatorda Stadium on Saturday to clinch their maiden ISL title.

“We were waiting on the cards. We were waiting for the [ISL final] win to announce it,” Goenka announced after the historic win.

Mar 17, 2023 20:03
Luxor has announced its exclusive partnership with Schneider Pen, Germany, to launch a new portfolio of writing instruments in India.  The strategic partnership brings together Luxor’s brand equity, manufacturing capability, distribution strength and deep understanding of the Indian market, and Schneider’s technological expertise and world-class product range.
Mar 16, 2023 17:03
MUMBAI: Balkrishna Industries Ltd (BKT) announced Wednesday that the off-highway tire major has inked partnership agreements with seven Indian Premier League teams as Official Tire Partner for the upcoming season of the IPL.  The brand will be the ‘Official Tire Partner’ for Mumbai Indians, Punjab Kings, Rajasthan Royals, Sunrisers Hyderabad, Gujarat Titans, Kolkata Knight Riders, and Delhi Capitals.
Mar 15, 2023 17:03
MUMBAI: Wrogn, the youth fashion and apparel brand for men co-created by Virat Kohli, Wednesday announced the launch of a limited-edition capsule in collaboration with the Virat Kohli Foundation. 
Mar 13, 2023 17:03
NEW DELHI: The Boxing Federation of India (BFI) on Monday unveiled India’s leading SUV manufacturer, Mahindra & Mahindra Ltd, as the Title Sponsor for the IBA Women’s World Championships 2023, along with legendary boxer MC Mary Kom and Bollywood star Farhan Akhtar as brand ambassadors for the global event, scheduled from March 15 to 26 at the Indira Gandhi Sports Complex in New Delhi.
Mar 13, 2023 13:03
CARLSBAD, Calif.: COBRA Golf, a subsidiary of PUMA, has unveiled three updated models from its SNAKEBITE line of wedges – SNAKEBITE, SNAKEBITE One Length and SNAKEBITEx.  The updated SNAKEBITE groove design is engineered to maximize spin and fittingly produce more ‘bite’ around the greens.
Mar 10, 2023 14:03
MUMBAI: Mia by Tanishq announced Friday that the jewellery brand is partnering with Royal Challengers Bangalore's first all-women team as principal sponsor. After a successful collaboration with Indian Olympic women athletes last season, the jewellery brand is stepping it several notches in terms of profile with cricket.  
Mar 08, 2023 19:03
Dubai-based sports management company Corcom Media Ventures, which "facilitated" the Saudi Tourism Authority's recent agreement as official sponsor of the Indian Premier League 2023, will be assisting the STA to do the brand activation across 12 cities in India. The Saudi Tourism Authority (STA) has become one of the official partners of the Indian Premier League for the 2023 season, replacing edtech company ...
Mar 03, 2023 19:03
MUMBAI: In the debut season of the TATA Women’s Premier League (WPL), Mumbai Indians has on-boarded seven brand partners ahead of the season kick-off.
Mar 02, 2023 17:03
NEW DELHI: Cybeart, a leading gaming chair brand across Canada, India and Middle East, has partnered with Indian Premier League franchise Mumbai Indiansas MI’s official merchandising partner on a multi-year deal. The MI partnership comes close on the heels of a similar deal inked with IPL defending champions Gujarat Titans.
Feb 28, 2023 18:02
MUMBAI: Castrol, a global leader in lubricants, part of the bp group, Tuesday unveiled its refreshed brand, including an updated look and feel.  The brand refresh is aimed at better reflecting its unique positioning in the market and the opportunities it sees in meeting the changing needs of customers.