Brands

May 05, 2021 17:05
MEMPHIS, Tenn.: FedEx Corp. and UEFA have signed a three-year agreement in which FedEx will sponsor the UEFA Champions League, commencing at the start of the 2021/22 tournament and extending for three editions through to 2023/24.  The agreement also includes sponsorship rights for the UEFA Super Cup, UEFA Youth League finals, the UEFA Champions League Futsal finals and UEFA eChampions League.
May 04, 2021 00:05
NEW YORK: Global market research company YouGov and gaming business media outlet Business of Esports have announced a new partnership, making YouGov the Business of Esports' exclusive research and data analytics partner. With the partnership, YouGov will become an official sponsor of the weekly Business of Esports livestream and provide proprietary esports and gaming industry insights to be included in the show.
May 03, 2021 23:05
MUMBAI: TAM Sports has released the TAM AdEx Sports - IPL 14 Advertising Report, which has analysed data from the first 22 games of this year's 14th edition of the Indian Premier League, and how it compares with IPL 13.   
May 03, 2021 17:05
NEW DELHI: Casio continues its association with Scuderia AlphaTauri Racing Team and will be rolling out three limited edition watches in India and globally. 
May 03, 2021 05:05
MUMBAI: Mogae Media, an integrated marketing and communications investments company owned by media and advertising veteran Dr Sandeep Goyal, has acquired a controlling stake in Rediffusion and its sister concern Everest Advertising for an undisclosed amount. The acquisition will now be merged under the Mogae brand and will not function as a separate entity.
Apr 29, 2021 02:04
MUMBAI: Japanese sportswear brand ASICS has roped in cricketer Ravindra Jadeja as brand ambassador.  The Team India and Chennai Super Kings all rounder "resonates well with the AISCS brand’s motive", an official release states.
Apr 28, 2021 23:04
CHICAGO: To help drive continuous change for women and girls in sports, Gatorade announced its newly formed Gatorade Women's Advisory Board. 
Apr 28, 2021 20:04
ZUG, Switzerland: Infront has officially launched Infront X, the new brand of Infront’s digital offering. Infront X combines the digital media and solutions business of iX.co with Infront Lab’s sports tech research and development unit into a full-service digital powerhouse for the sports industry.
Apr 28, 2021 19:04
MADRID: MotoGP commercial rights holder Dorna Sports has announced Michelin, tyre supplier for the world’s fastest motorcycle racing championship, as title sponsor for the 2021 Finnish GP.  The event, set to take place from the 9th to the 11th of July, will be the first motorcycle Grand Prix to be held at the new KymiRing and will be named the Michelin Grand Prix of Finland.
Apr 28, 2021 04:04
MUMBAI: TAM Sports has released the TAM AdEx Sports - IPL 14 Advertising Report, which has analysed data from the first 13 games of this year's 14th edition of the Indian Premier League, and how it compares with IPL 13.    As per the report, 27 new categories and 96 new brands advertised in 13 matches of IPL 14 compared to same No. of matches in IPL 13.