Brands

NEW YORK: The Professional Fighters League (PFL) has agreed a multi-year partnership with Celsius that will see the energy drinks brand become Official Energy Drink Partner of the mixed martial arts promotion.

To kick off the expansive agreement, Celsius will be the presenting partner of the 2022 PFL World Championship taking place Friday at Hulu Theater at Madison Square Garden.

Nov 14, 2022 17:11
MUMBAI: CEAT has announced the appointment of Lakshmi Narayanan B as the Chief Marketing Officer of the company. Lakshmi Narayanan, who has a strong experience in sales and marketing spanning 18 years, will spearhead the marketing initiatives of the company across all markets. In his last role, Narayanan was head – Marketing at Asian Paints.
Nov 14, 2022 17:11
CHANDIGARH: Former India all-rounder Yuvraj Singh and singer and actor Harrdy Sandhu were on hand fpor a promotional event marking the launch of PUMA store in the city on Saturday. 
Nov 09, 2022 19:11
German sportswear giant adidas AG has hired Bjorn Gulden, head of rival Puma, as its new chief executive officer to succeed the departing Kasper Rorsted.
Nov 08, 2022 18:11
NEW DELHI: German sportswear giant adidas has launched its largest flagship store in India at Select Citywalk Mall, New Delhi.  The store launch was fronted by Hindi film star and adidas brand ambassador Ranveer Singh. As per an official release, the new store highlights a combination of "digital innovation, unique shopper experiences and an unmatched product experience for the shoppers".
Nov 07, 2022 18:11
NEW DELHI: Homegrown wearable and audio brand Fire-Boltt Monday announced former Team India cricket captain Mahendra Singh Dhoni as its new brand ambassador. 
Nov 04, 2022 19:11
NEW YORK: Anheuser-Busch has announced its renewed commitment to U.S. Soccer as official beer sponsor.  The extension continues the longest strategic partnership in U.S. Soccer history, which began in 1987. With the refreshed multi-year marketing partnership, Anheuser-Busch will support the U.S. Men’s and Women’s National Teams throughout the United States.
Oct 07, 2022 17:10
MUMBAI: Gulf Oil Lubricants, a Hinduja Group Company, has on-boarded popular Indian women cricketing star and current vice-captain, Smriti Mandhana, as its new brand ambassador.
Oct 07, 2022 14:10
MUMBAI: National Geographic in India, under its award-winning series - Mega Icons, has brought forth the journey of Pawan Munjal and brand Hero MotoCorp.
Oct 04, 2022 15:10
MUMBAI: Homegrown wearable and audio brand, Fire-Boltt announced the appointment of Kiara Advani as its new brand ambassador.  Kiara will be part of the marketing campaigns of the brand alongside cricketing icon Virat Kohli & actor Vicky Kaushal. The actress will participate in different marketing, ad, and endorsement campaigns for the homegrown brand. 
Sep 29, 2022 10:09
LAUSANNE: The International Olympic Committee (IOC) has unveiled the latest evolution of its visual identity, inspired by more than a century of design heritage, which aims to bring the Olympic brand and its core values to life.