Brands

Cricket Australia (CA) Friday unveiled its playing kit for the 2023 ICC Men’s Cricket World Cup in India.

The uniform was produced by apparel partner ASICS and features the First Nations design that will appear on all of Australia’s international playing kits.

The playing kit also features the logo of global technology company and existing CA partner, HCLTech on the sleeve.

For the first time, HCLTech has become Australia’s official Team Sponsor at an ICC event and will also feature on the training kit.

Sep 22, 2023 18:09
NEW DELHI: JSW Group, one of India’s fastest growing conglomerates, Friday announced Olympic and World champion Neeraj Chopra as its official brand ambassador, thereby extending an already solid relationship with the javelin ace. Financial terms were not disclosed. The partnership also includes an association with JSW businesses like Steel, Cements, Paints and other Group businesses. 
Sep 21, 2023 20:09
MUMBAI: Close on the heels of India's highest ranked tennis player Sumit Nagal’s heartfelt confession about the difficulties he has making ends meet on the tour, Gatorade has came forward to support him in a 3-year association. 
Sep 21, 2023 18:09
MUMBAI: SBI Life has joined hands with the Board of Control for Cricket in India (BCCI) as one of the official partners in a three-year association for the BCCI domestic and international seasons 2023-2026. The partnership will begin with the upcoming three-match ODI series against Australia, starting September 22.
Sep 20, 2023 18:09
MUMBAI: adidas has set the stage for the upcoming ICC Men’s World Cup 2023 with its '3 Ka Dream’ campaign, rooted in the belief "impossible is nothing". 
Sep 15, 2023 18:09
NEW DELHI: MotoGP Bharat has roped in IndianOil, the country’s leading diversified, integrated energy major, as title sponsor for India’s first-ever MotoGP Grand Prix scheduled to take place at the Buddh International Circuit in Greater Noida from September 22 to 24. Financial details were not disclosed.
Sep 15, 2023 18:09
NEW DELHI: The All India Football Federation on Friday announced IndiGo as its global partner and official airline for the Indian football team. The partnership between AIFF and IndiGo, financial terms for which were not disclosed, is set to span one year, commencing from September 1 to August 31, 2024.
Sep 13, 2023 20:09
CHENNAI: As a part of its brand campaign ‘The Call of the Blue’, India Yamaha Motor Pvt. Ltd. Wednesday introduced a line-up of 2023 Monster Energy Yamaha MotoGP Edition models. 
Sep 12, 2023 19:09
MUMBAI: PepsiCo-owned energy drink brand Gatorade Tuesday announced its association with Indian international cricketer Hardik Pandya.  The partnership comes on the back of Gatorade’s mission to reiterate the importance of hydration whilst being active.
Sep 08, 2023 18:09
United Breweries, now part of Dutch brewing firm Heineken, on Thursday announced the appointment of Vivek Gupta as managing director and CEO.  Gupta, who has joined UBL from B2B online trade platform Udaan.com, has also been appointed as an additional director on the board and his appointment will be effective from September 25.
Sep 07, 2023 20:09
CHENNAI: Yamaha Motor India is offering an exclusive opportunity for all to watch the much-awaited MotoGP Bharat race at Budhh International Circuit (BIC) at Greater Noida, Uttar Pradesh from September 22–24.