Brands

Virat fronts Hero MotoCorp campaign for Xtreme power brand

SportzPower Team

Oct 08, 2024 18:10

Read more about Virat fronts Hero MotoCorp campaign for Xtreme power brand
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Hero MotoCorp has launched its latest campaign for the Hero Xtreme power brand, featuring global icon Virat Kohli.

The campaign revolves around the motto “Challenging the Extreme,” emphasizing the power, precision, and performance of two Hero Xtreme motorcycles: the Xtreme 125R and Xtreme 160R 4V.

Oct 08, 2024 18:10

Rohit Sharma launches RS by True Elements campaign

True Elements, a subsidiary of Marico, has launched a new campaign with Indian cricket captain Rohit Sharma to launch his own brand of healthy breakfast and snacks – RS by True Elements. Indian cricket captain Rohit Sharma has joined forces with True Elements, to introduce a new sub-brand, RS by True Elements.

Oct 07, 2024 18:10

Genius Sports launches advertising & activation platform FANHub

NEW YORK & LONDON: Genius Sports Limited has announced the launch of its fan activation platform FANHub, what it claims is the "only omnichannel marketing platform custom-built to reach and engage sports fans".

Oct 04, 2024 19:10

PUMA India Unveils ‘YOU NEED BALLS’ cricket campaign

In a "daring move" to redefine perceptions, timed to coincide with the ongoing ICC Women’s T20 World Cup, sports brand PUMA India launched a campaign with – Harmanpreet Kaur and Richa Ghosh, amongst others – as "true gamers". Giving a fresh spin to its iconic property, "Cricket Is Everyone’s Game", the sports brand executed a photoshoot with the cricketers, headlining — YOU NEED BALLS.

Oct 03, 2024 17:10

Campus Activewear names Vikrant Massey as brand ambassador

Campus Activewear, an athleisure brand, announces Vikrant Massey, a Bollywood actor, as its new brand ambassador. According to the company, this collaboration aligns with the launch of the brand’s latest collection.

Oct 03, 2024 17:10

Disney Star ropes in 14 sponsors for ICC T20 Women’s World Cup

Disney Star has unveiled a diverse slate of sponsors for the ICC Women's T20 World Cup 2024, which kicks off Thursday in UAE.

Oct 01, 2024 17:10

Signify onboards Rahul Dravid as brand ambassador

Signify, (formerly known as Philips Lighting), has announced its association with Indian cricket legend Rahul Dravid the brand ambassador for the next two years. This strategic union comes ahead of the festive season, underlining Signify's commitment to innovation, excellence, tradition, and festivities.

Sep 27, 2024 20:09

Asics urges office staff to take 'Desk Break' to move their minds

Ahead of World Mental Health Day on 10 October, Asics has enlisted actor Brian Cox to deliver a warning to the world to get away from their desks and move for their mental health in a Public Service Announcement (PSA).

Sep 27, 2024 19:09

Harmanpreet Kaur fronts Barbie ‘You Can Be Anything’ campaign

Mattel India is debuting its ‘You Can Be Anything’ film featuring Harmanpreet Kaur, the India women’s national cricket team captain. All year long in celebration of the brand’s 65th anniversary, Barbie is putting a spotlight on inspiring stories shaping the future. With the belief that “You Can Be Anything,” the brand is proud to welcome Harmanpreet as a role model.

Sep 26, 2024 17:09

Red Bull Dance Your Style World Finals 2024 Mumbai JioTV

Red Bull brings Dance Your Style World Finals onto JioTV

Red Bull India has announced a partnership with JioTV for the global street dance competition; Red Bull Dance Your Style World Finals, which will take place in Mumbai on November 9, making it the first time the global competition has landed in the country. Dancers from across the world will compete for the title, including T and Saumya from Mumbai, representing India at the global stage.

Sep 26, 2024 15:09

Google Cloud's generative AI takes PUMA personalization to 'new level'

Sports company PUMA and Google Cloud have announced an expanded partnership that is enhancing the digital shopping experience for millions of PUMA consumers worldwide using generative AI (gen AI).

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