Data Analytics

The 17th edition of the TATA Indian Premier League opened to blockbuster viewership numbers, with 16.8 crore (168 million) unique viewers tuning in to watch the season’s first game between Chennai Super Kings and Royal Challengers Bengaluru on March 22, Disney Star, the tournament’s official broadcaster stated on Thursday.

The broadcaster further asserted that a composite watch-time of 12.76 billion minutes represents the highest ever for the opening day of any IPL season. Watch-time minutes are a compilation of the time spent by each viewer in watching the game.

Mar 26, 2024 21:03
MUMBAI: JioCinema, the official streaming platform for the TATA IPL, made an incredible opening for the 2024 season as over 11.3 crore (113 million) viewers logged in on Day 1, a 51% increase compared to Day 1 of IPL 2023.  As JioCinema commenced their second season on digital, over 590m video views were registered on the platform for the opening day of IPL 2024 which led to 6.6 billion minutes of watch-time.
Mar 26, 2024 19:03
LaLiga side Sevilla FC's official social media accounts have just reached the figure of 20 million followers across all platforms.
Mar 20, 2024 19:03
MUMBAI: India’s estimated sports audience base is a staggering 678 million (67.8 crore), according to a new study. Cricket, football & kabaddi are the top 3 sports, with audience base of 612, 305 & 208 million respectively. These are some of the key findings published by media consulting firm Ormax Media, which Wednesday released its latest research report titled The Ormax Sports Audience Report: 2024. 
Mar 20, 2024 19:03
SINGAPORE: Ahead of the Indian Premier League 2024 kick-off, mobile marketing analytics platform Adjust and smart lock screen platform Glance have jointly presented "The Cricket Playbook for Growth Marketers". 
Mar 15, 2024 21:03
Highlighting the growing popularity of gaming in India, a study by social media firm Meta said nearly half of casual gamers and 43 per cent of real-money gamers come from non-metro geographies. A study by Meta GWI showed that more than three of four casual and real-money gamers in the country discover new games to play and purchase on social media, and more than 90 per cent of these do so on Meta platforms.
Mar 13, 2024 20:03
Sports consultancy firm Two Circles has released a report that projects the global sports industry to grow to $260 billion by 2033, a dramatic increase on the current $159bn in revenue generated by sports intellecutal property owners.
Mar 12, 2024 19:03
MUMBAI: The 2024 FICCI EY report has noted that new business models will perforce emerge not only for "Big Daddy" cricket, but also across other sports. 
Mar 06, 2024 20:03
LONDON: Indian IT major Infosys Wednesday announced the renewal of its digital innovation partnership with the ATP Tour until 2026.  The three-year extension of the partnership will continue to draw on Infosys' deep expertise in digital technologies like Artificial Intelligence, Data Analytics, and Cloud, which will enrich the fan experience and player performance in professional tennis. 
Mar 05, 2024 19:03
LONDON: Disney Star has appointed CricViz as the network's data analysis and insights partner for the upcoming 2024 IPL and ICC Men’s T20 World Cup.
Feb 15, 2024 17:02
NEW YORK: A 2024 Super Bowl advertising study from behavioral research company Veylinx has determined whether Super Bowl commercials boost consumer demand for the products advertised. The results show that 2024 Super Bowl advertising fueled a 16.4% increase in overall product demand among viewers, with Doritos Dinamita, Michelob Ultra and e.l.f. Halo Glow Liquid Filter outperforming the other brands tested.