MUMBAI: E-commerce brands emerged as biggest spenders before and during the first phase of IPL 2021, with VIVO and Amazon Prime at the top of the recall hierarchy given their high media spends on the tournament, according to the "Hi-Cricket" study.
Sep 15, 2021 13:09
NEW YORK: The 2021 US Open in New York averaged 881,000 viewers in prime time, up 33% (from 662,000) over last year, and it was up 13% (from an average of 702,000 to 796,000) for the entire two weeks of telecasts. Coverage totaled 153 hours across ESPN and ESPN2, an increase of 15% over the 133 that had been scheduled.
Sep 15, 2021 11:09
MUMBAI: Olympic sensation Neeraj Chopra’s Gold medal success on the final day of the 2020 Tokyo Olympics has turned the track and field star into a household name across the country.
Sep 01, 2021 19:09
NEW DELHI: Following up on the assertion made in June that Viacom18 would put the network’s might behind building reach and resonance for LaLiga amongst Indian viewers, the network’s flagship youth brand channel MTV, which "relaunched" the Spanish football league on Indian television with a campaign that promised "Zero Masala, Pure Football", has struck a chord among viewers and on social media.
Aug 27, 2021 18:08
MUMBAI: India’s performance in the currently ongoing England vs India Test match series on Sony Sports has been the highest for an away bilateral Test match series featuring the Indian cricket team in the past three years. The average ratings for the series till date is almost 30% higher than the 2018 series featuring the same two teams. (BARC, CS 2+, All India U+R).
Aug 21, 2021 13:08
MUMBAI: Broadcast Audience Research Council India (BARC), the industry TV viewership measurement body, on Friday announced the appointment of Nakul Chopra as its new Chief Executive Officer effective August 25. This announcement comes as Sunil Lulla has decided to resign from the position of CEO to pursue his entrepreneurial ambitions.
Aug 18, 2021 21:08
NEW YORK: Sportradar Group AG, a global provider of sports betting and entertainment products, filed for an initial public offering in the US on Tuesday. The Swiss-based betting and sports data firm filed its listing with the US Securities and Exchange Commission, with an offering size of $100 million.
Aug 17, 2021 06:08
MUMBAI: The Olympics 2020 opening week clocked 69 million viewers and 5.8 billion viewing minutes on TV, according to the Broadcast Audience Research Council (BARC) India’s #MeasuringMoments campaign. Conceptualized and executed by internal teams at BARC India with its agency AGENCY09, the #MeasuringMoments campaign has been live on BARC India’s social media channels since August 5.
Aug 12, 2021 20:08
LONDON: IMG Arena, a leading sports betting service and content hub, has acquired the data distribution rights to the Ryder Cup. The biennial match play event will be part of IMG ARENA’s ever-growing Golf Event Centre, which already includes European Tour events, as well as the PGA Championship, also run by the PGA of America.
Aug 10, 2021 13:08
MUMBAI: India outranked countries like the US, Brazil and Philippines in terms of highest engagement on Facebook during the Tokyo Olympics 2020, with Gold medal winning javelin thrower Neeraj Chopra being the second most mentioned athlete on the global social networking platform.
Aug 03, 2021 04:08
MUMBAI: With the first full week of the Tokyo Olympics now in the books, we wanted to share some fresh insights about the topics, trends and talents that have kept Indian audiences on Twitter talking over the past week.