TAM Sports has released the TAM Sports – IPL 18 Advertising Report, which has analysed data from the first 13 games of this year's 18th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 17.
Data Analytics
Apr 07, 2025 11:04
As IPL 2025 unfolds, a new report by CrispInsight, in collaboration with Kadence International, reveals significant trends in brand recall, providing key insights into advertising effectiveness.
The eDART-IPL25 study challenges the assumption that high ad spends directly translate to strong brand recall, highlighting striking differences in recall across industries.
Apr 04, 2025 13:04
The return of the Hero Hockey India League (HIL) has marked a transformative moment for the sticks game in the country, reigniting the nation’s passion for the sport while breaking new ground in inclusivity and viewership.
Apr 02, 2025 19:04
Indian IT services major Infosys on Wednesday announced the launch of Formula E Stats Center, built in partnership with the ABB FIA Formula E World Championship, to accelerate fan engagement to a higher gear.
Apr 02, 2025 16:04
K-Sport, one of the world’s leading companies in sports performance monitoring technology, has completed the acquisition of a 67% stake in SPT – Sport Performance Tracking. The Australian firm has been active in this field for over 11 years and has been present in the U.S. market since 2018.
Apr 01, 2025 18:04
India’s sports sponsorship revenues stood at Rs 16,633 crore in 2024 ($1.944 billion), up 6% year-on-year (YoY) compared to 2023, with cricket contributing nearly 85%, a report released by GroupM ESP notes.
Mar 31, 2025 15:03
TAM Sports has released the TAM Sports – IPL 18 Advertising Report, which has analysed data from the first five games of this year's 18th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 17.
Mar 28, 2025 14:03
JioStar asserted on Friday that the network witnessed unprecedented viewership in a record-breaking opening weekend of the 18th edition of TATA Indian Premier League, across JioHotstar and Star Sports.
Mar 27, 2025 20:03
The latest FICCI-EY report titled, “Shape the future: Indian media and entertainment is scripting a new story” has revealed a remarkable milestone for the Indian media and entertainment (M&E) sector in 2024, which has reached a total value of INR 2.5 trillion ($29.4 billion).
Mar 24, 2025 10:03
The recently concluded ICC Men’s Champions Trophy 2025 held in Pakistan & Dubai has set a new benchmark for viewership in India, emerging as the highest-rated multi-nation cricket tournament in the country’s history.
The tournament outperformed the Cricket World Cup 2023 by 23%, reinforcing the ever-growing popularity of the sport in India.
Mar 20, 2025 10:03
At the Game Developers Conference (GDC) in San Francisco, WinZO Games, in partnership with the Interactive Entertainment and Innovation Council (IEIC), unveiled the ‘India Gaming Market Report 2025’.