Marketing

Universal Music joins hands with eSports company

Last updated : Aug 27, 2018 16:08

SportzPower Team

Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments.

Tags

eSports

gaming

music

Read more about Universal Music joins hands with eSports company
Log in to post comments

Apr 22, 2021 19:04

Kerala Blasters launches ‘Yellow Heart’ campaign

KOCHI: Kerala Blasters FC has launched ‘Yellow Heart’, a new social initiative, to be a "part of the community". The stated aim of the Yellow Heart campaign is "to help whoever is in need while appreciating the good hearts and heroes who contributes to the community". As part of the initiative, KBFC intends to "spread happiness among the society, fight for social causes and save our planet".

Apr 22, 2021 19:04

Whitehat Jr collaborates with Kapil Dev for 'Swing Bowling XI'

NEW DELHI: EdTech company Whitehat Jr has collaborated with ace cricketer and former World Cup-winning captain Kapil Dev to "make learning fun and engaging".

Apr 22, 2021 18:04

Herbalife is official nutrition partner for RCB in IPL2021

BENGALURU: Herbalife Nutrition is the Official Nutrition Partner to Royal Challengers Bangalore for the 2021 season.

Apr 22, 2021 18:04

Dream11 partners with PUMA to launch athleisure collection

MUMBAI: Fantasy sports platform Dream11 has entered into a partnership with the global sports brand PUMA to launch its first athleisure collection in India. The two entities have co-created an exclusive range under the label - PUMAxDream11. The merchandise assortment includes t-shirts, flip-flops and caps and will be available online on FanCode Shop, at exclusive PUMA stores and PUMA.com.

Apr 22, 2021 17:04

Dentsu extends as AFC's commercial rights sales agency in Japan

KUALA LUMPUR: The Asian Football Confederation (AFC) has entered into a commercial agreement with sports media giants Dentsu Inc. to market the AFC’s commercial properties exclusively in Japan.

Apr 22, 2021 17:04

Victor, Yonex equipment partners for BWF major events 2022-2025

KUALA LUMPUR: The Badminton World Federation (BWF) has concluded its periodic tender process to award its Official Equipment Partners for BWF Major Championships 2022-2025.

Apr 21, 2021 16:04

FINA unveils World Swimming C'ships (25m) Abu Dhabi logo

LAUSANNE: With less than eight months to go for the 15th edition of the FINA World Swimming Championships (25m) in Abu Dhabi (UAE), the official logo of the competition was Tuesday unveiled in the capital of the United Arab Emirates.

Apr 20, 2021 18:04

Puma signs Washington Sundar & Devdutt Padikkal

BENGALURU: Global sports brand PUMA has signed a long-term partnership deal with two up and coming players, Washington Sundar and Devdutt Padikkal. The duo joins PUMA’s roster of cricketers that include Indian captain Virat Kohli; wicketkeeper-batsman KL Rahul; women’s national cricketer, Sushma Verma and legends like Yuvraj Singh.

Apr 20, 2021 17:04

Suzuki extends agreement with Dorna to compete in MotoGP

MADRID: MotoGP commercial rights holder Dorna Sports announced Tuesday that an agreement has been signed with Suzuki Motor Corporation to renew their involvement in the FIM MotoGP World Championship for the period ranging from the 2022 season to the 2026 season.

Apr 20, 2021 16:04

Amstel ULTRA serves up global partnership with Rafael Nadal

AMSTERDAM, the Netherlands: Amstel ULTRA, the premium low-carb, low-calorie light beer, has recruited tennis legend Rafael Nadal as a global ambassador for its growing lifestyle product offerings, including Amstel ULTRA and Amstel 0.0.

Subscribe to Marketing