Liverpool FC have announced a new multi-year kit deal with adidas.
The runaway Premier League points table leaders will be donning the iconic 'Three Stripes' from August 1, confirming a new agreement with the German sportswear giant on Monday. adidas will supply match kit, training wear and culture wear to all men’s, women’s, academy teams and LFC Foundation staff.
While financial terms were not disclosed, The Times reports that adidas will pay the Reds £60 million ($74m) per season.
The two organisations have come together twice in the past, first between 1985 and 1996 and then again from 2006 to 2012.
Bjørn Gulden, CEO of adidas, said: “We are very excited that adidas and Liverpool Football Club are teaming up once again. The club is one of the biggest and most iconic names in world football with a huge fan base. We are honored to once again provide the players with cutting-edge technology to perform at the highest level. The jerseys worn during previous partnerships are some of the greatest ever created. We are looking forward to bringing back some of these classics and creating new exciting products for the fans.”
Billy Hogan, chief executive officer, Liverpool Football Club, added: “Everyone at the club is incredibly excited to welcome adidas back into the LFC family once again. We have enjoyed fantastic success together in the past and created some of the most loved LFC kits of all time. It’s the perfect time for us to partner together once again and we look forward to creating more iconic kits and continued on the pitch success, that will build on our wonderful, shared history.”
The deal builds on existing relationships between adidas and many Liverpool players, including Mohamed Salah, Trent Alexander-Arnold, Curtis Jones, Darwin Núñez, Alexis Mac Allister, Diogo Jota, Luis Díaz, Ryan Gravenberch, Fuka Nagano, Mia Enderby and Jenna Clark.
- Log in to post comments