DALLAS, TX: Pickleball, billed as America’s fastest-growing sport, is going after a new frontier - India. The United Pickleball Association (UPA), which was created after a merger between Major League Pickleball and the Professional Pickleball Association in the US last February, and India-based Global Sports have inked a deal to bring the PPA Tour and Major League Pickleball to the country.
As a part of the partnership, the organizations will launch key initiatives to the country, promoting the rapidly-growing sport to a young market.
