Other Sports

NEW YORK: The NFL has unveiled a new five-year sponsorship deal with Accenture naming the US professional services firm as Official Business and Technology Consulting Partner of American football's top-tier league.  

Per an official release, throughout the five-year partnership, the NFL will harness Accenture's technology and data expertise to "help shape the future of football".

Jan 27, 2017 16:01
DUBAI: OSN, a leading pay-TV network in Middle East and North Africa, and UFC, the world’s premier mixed martial arts promotion, have entered an exclusive long-term broadcast partnership. Neither the terms of the deal, the first major signing since the MMA promotion was sold to WME-IMG for $4 billion last July, nor its duration were revealed.
Jan 27, 2017 16:01
LONDON: The Professional Squash Association (PSA) have announced a new partnership with independent sports and entertainment marketing agency CMSeven, that will see them become the PSA's Commercial Sales Agency for the Canary Wharf Classic and Allam British Open.
Jan 27, 2017 16:01
LAUSANNE: Swimming's world governing body FINA has announced new synchronised swimming event on the Aquatics calendar – the FINA Synchronised Swimming World Series. With mission to be held annually, the circuit will include a total of seven legs for the 2017 edition.
Jan 27, 2017 16:01
MELBOURNE: Mastercard is planning to expand its sponsorship presence in India by getting involved in local sporting events.  The global financial transaction firm currently sponsors sports like golf and football in India.  Mastercard senior vice president, Marketing, Asia Pacific, Sam Ahmed told PTI: "We are assessing some local sports sponsorships and we are currently negotiating. 
Jan 11, 2017 18:01
LONDON: OC Sport, the owner and organiser of the Extreme Sailing Series, has unveiled a new logo design as part of a rebrand for the global Stadium Racing circuit, that aims to create a more modern brand identity, reflective of the "exciting nature" of the sport.