Other Sports

Sony, Natekar Sports to invest $10m+ in World Pickleball League

SportzPower Team
May 09, 2024 21:05

MUMBAI: India’s growing reputation as a potential racquet sports hub is all set to get a massive boost with the launch of the World Pickleball League (WPBL), the first-ever professional pickleball league, envisaged by Natekar Sports and Gaming (NSG) and Sony Entertainment Talent Ventures India (SETVI).

NSG, is a company promoted by ‘former Davis Cup star and Arjuna Awardee Gaurav Natekar and his wife, ‘Arati Ponnappa Natekar, also a former India #1 in Tennis. SETVI is a joint venture between Sony Music Entertainment and Sony Pictures Entertainment.

May 16, 2019 16:05
squash generic
HCL partners SRFI for India squash dev, PSA Indian Tour
CHENNAI: HCL, the multinational information technology service and consulting company, on Wednesday announced the launch of a Squash Podium Program in partnership with the Squash Rackets Federation of India (SRFI) to significantly improve the squash ecosystem in India.
May 14, 2019 17:05
Baseline beefs up athlete roster
MUMBAI: Sports marketing and talent management company Baseline Ventures has added cricketers Rahul Chahar and Yashasvi Jaiswal and swimmer Sajan Prakash to their roster of star athletes. As part of a multi-year deal, the firm will handle all of the trio’s commercial interests.
May 11, 2019 05:05
Seiko IAAF deal extended
Seiko extends 34-year IAAF partnership
TOKYO: Seiko and the IAAF Friday announced the renewal of their long-standing partnership for a further 10 years, until the end of 2029. Seiko will provide its state-of-the-art timing and measurement services to all 37 World Athletics Series events during the period, including five World Athletics Championships.
May 08, 2019 10:05
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NFL to launch academy in London
LONDON: The National Football League Tuesday announced a major UK initiative - endorsed by some of the biggest names in sport - that aims to use American football to create life-changing educational and professional opportunities for young people.
May 03, 2019 17:05
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11 yrs after China entry, MLB eyes India home run
MUMBAI: Eleven years after Major League Baseball first opened an office in Beijing, laying the ground for its strategy to grow the game in the Middle Kingdom, MLB is ready to try and make its mark in India.
May 02, 2019 12:05
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SPN scores World Archery b'cast rights for India subcon
LAUSANNE, Switzerland: World Archery and Sony Pictures Networks India Private Limited have signed an exclusive broadcast deal that will see the broadcast of major international archery events across eight territories of the Indian subcontinent: India, Sri Lanka, Bhutan, Pakistan, Nepal, Bangladesh, Afghanistan and Maldives.
Apr 30, 2019 17:04
Twitter's new slate extends, expands NFL, MLS deals
NEW YORK: Twitter is expanding its lineup of live and on demand programming across entertainment, news, sports and gaming with a new round of brand partnerships. The partnerships were announced Monday at the Digital Content NewFronts here.
Apr 25, 2019 16:04
Wilson Sporting Goods partners Autism Speaks
CHICAGO: Wilson Sporting Goods, the world’s leading manufacturer of high performance baseball and softball equipment, announced a new partnership with Autism Speaks, a global nonprofit organization dedicated to promoting solutions, across the spectrum and throughout the life span, for the needs of people with autism and their families.
Apr 24, 2019 17:04
PVL side Chennai Spartans 1st Indian club to enter AVC C'ship semis
MUMBAI: After winning the inaugural edition of the RuPay Pro Volleyball League, Chennai Spartans secured themselves a place in history on Wednesday when they defeated Ho Chin Minh City in the Quarter Finals of the Asian Men's Volleyball Club Championship to advance to the semi finals of the tournament. With this win, they became the first Indian club to enter the last four of the competition.
Apr 17, 2019 14:04
Billabong surfing campaign 'unites women across the globe'
Billabong surfing campaign 'unites women across the globe'
IRVINE, Calif.: Billabong, a leading action sports and lifestyle company, has unveiled their latest female content series for 2019, "Know the Feeling". The video series features multiple female surfers, including world renowned athlete Laura Enever, as well as three young women, Monica Guo, Meryem El Gardoum and Natasha Sand, who are pioneering women's surfing in China, Morocco and Sri Lanka.
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