Sponsorship

Universal Music joins hands with eSports company 

Last updated : Aug 27, 2018 16:08
SportzPower Team
Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Tags
eSports
gaming
music
Oct 24, 2018 13:10
TAG Heuer watches to feature Hawkeye Live Technology in Next Gen ATP Finals
MILAN: Swiss premium watchmaker TAG Heuer has named as the official watch and timekeeper for the Next Gen ATP Finals this year in the city, the premier event for upcoming players aged 21 and below in the men’s tennis circuit.
Oct 23, 2018 16:10
adidas unveils partnership with Real Kashmir FC
adidas unveils partnership with Real Kashmir FC
NEW DELHI: adidas India has announced an official partnership with Real Kashmir Football Club (RKFC), the first team from the Valley to qualify for the I-League, the country's notionally top tier league. As part of the partnership, adidas will become the official kit partner for the club and will aim to make football popular in Kashmir.
Oct 23, 2018 16:10
8th edition of Panasonic Open India tees off Thursday
NEW DELHI: The Panasonic Open India is set to deliver another exciting week of top-notch golfing action when it gets underway for its eighth consecutive edition on the Asian Tour starting Thursday.
Oct 23, 2018 13:10
Chicago Bulls to entertain fans with new Angry Birds-sponsored camera
CHICAGO: Finland’s Rovio Entertainment, the makers of the globally popular video gaming franchises ‘Angry Birds’, have partnered with six-time NBA champions Chicago Bulls to unveil the ‘Angry Birds Eye View Cam’.
Oct 23, 2018 12:10
AS Roma receive customized Hugo Boss suits for 2018-19 season
ROME: Serie A giants AS Roma have extended its partnership with global fashion leaders, Hugo Boss for the 2018-19 season. The development was celebrated with Boss presenting all the players and support staff of the club with a specially customised suit that will be worn by them on official club engagements during the campaign.
Oct 23, 2018 11:10
Post Delhi, LaLiga Football Schools sets up Kerala arm
THRISSUR: LaLiga has expanded its comprehensive grassroots football development programme, LaLiga Football Schools in India as it opened another centre in the state of Kerala. The programme will be hosted at the local partner, CREORTS’ facilities and centres.
Oct 20, 2018 16:10
ManU teams with True Religion for club-branded denim wear
MANCHESTER: In a first for the club, Manchester United and premium denim brand True Religion have collaborated to launch a range of club-branded denim wear. The new partnership with the American denim brand will see a range of men’s & women’s co-branded styles go on sale beginning 26 October in the club’s Megastore as well as online via United Direct and truereligion.com & eu.truereligion.com.
Oct 20, 2018 16:10
Coca-Cola logo
Coca-Cola rides McLaren for 1st F1 association
LONDON: McLaren Racing and Coca-Cola have announced a new partnership that will see the companies collaborate for the remainder of the 2018 Formula 1 season. The partnership will see the Coca-Cola brand carried on a Formula 1 car for the first time as part of the McLaren Racing livery, and continues its rich history of sports sponsorship, including motorsport.
Oct 19, 2018 12:10
Bosch joins mega Formula E sponsor roster
LONDON: The Formula E Championship seems to be on a role when it comes to signing top brands as its sponsors for the upcoming fifth season of the tournament with global automotive supplier and provider of technology and services, Bosch coming on board recently.
Oct 19, 2018 12:10
Man City goes cashless with tappit
MANCHESTER: Premier League heavyweights Manchester City have named tappit as its new official events cashless payment partner in the UK and Asia Pacific.
Subscribe to Sponsorship