Sponsorship

Universal Music joins hands with eSports company 

Last updated : Aug 27, 2018 16:08
SportzPower Team
Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Tags
eSports
gaming
music
Sep 03, 2018 12:09
West Bengal logo
West Bengal plans to form sports development policy
KOLKATA: West Bengal chief minister Mamata Banerjee has said the state is planning to roll out a sports policy so as to provide benefits to promising young talent.
Sep 01, 2018 16:09
F1 logo
F1 releases draft calendar for 2019 season
LONDON: Formula 1 is all set to submit their newly-released draft calendar of the 2019 World Championship season to the FIA for approval. The governing body of world motorsport will finalize it in a special council meeting on 12 October this year. For the third time in history, F1 will feature 21 Grand Prix races with 11 of them taking place in Europe, 5 in Asia, 4 in the Americas and 1 in Australia.
Sep 01, 2018 16:09
Coca-Cola to sponsor Tokyo 2020’s Torch Relay, ‘Hope Lights Our Way’ 
TOKYO: One of the worldwide partners of the Olympic Games, Coca-Cola’s subsidiary in Japan has been named as the first presenting partner of the Tokyo 2020 Games’ Torch Relay named ‘Hope Lights Our Way’ that will begin on 26 March 2020 in Fukushima and travel during 121 days to all 47 prefectures in Japan, showcasing the varied cultural and scenic attractions of each region. 
Sep 01, 2018 16:09
dhoni wardwiz
Dhoni strikes Rs150m deal with German cybersecurity firm
PUNE: Former India captain MS Dhoni continues to be a huge favourite amongst marketers in the country and abroad as well as he has signed a 3-year deal with German cybersecurity company, WardWiz worth Rs 150 million, Economic Times reports. WardWiz has its India operations in the city of Pune and offers security solution products for both PCs and mobiles.
Sep 01, 2018 14:09
Chennai’s ICF, Nike to sponsor heptathlete Barman’s customised shoes
CHENNAI: Asian Games 2018 gold medallist heptathlete Swapna Barman is likely to receive customised shoes from global sports brand Nike, Press Trust of India reported on Friday. It was the General Manager of the city-based Integral Coach Factory (ICF), S Mani who instructed the Sports Branch to get in touch with Nike for designing the shoes and sending them to Barman at the earliest in Jakarta according to sources. 
Sep 01, 2018 13:09
Hardik Pandya headlines Sin Denim's pan India brand campaign
MUMBAI: Indian fashion brand Sin Denim released an all-new TVC called ‘Game Changer’ on Saturday featuring its brand ambassador and cricket star Hardik Pandya.
Aug 31, 2018 13:08
Dutee Chand Silver 100m Asian Games
Rs30m cash award aside, Odisha govt to fund Dutee’s training for Tokyo 2020 
BHUBANESWAR: Odisha chief minister Naveen Patnaik announced on Thursday that his government will sponsor Asian Games 2018 Silver medallist Dutee Chand for her training keeping the Tokyo Olympics 2020 in mind, Press Trust of India reports.
Aug 30, 2018 14:08
Surfing Australia, Oakley to extend partnership till 2021
MELBOURNE: Surfing Australia, the country’s governing body of the sport has announced an extension of its partnership with global brand Oakley for the next three years. 
Aug 30, 2018 14:08
adidas logo
adidas consolidates global media account with MediaCom
MUMBAI: German sportswear giant adidas has for the first time consolidated its media planning and buying duties across the company’s flagship brands adidas and Reebok portfolio with WPP's MediaCom.  The combined brief will be executed across all platforms with a focus on innovation aligned to the brand’s strategic business plan - ‘Creating the New’.
Aug 30, 2018 14:08
Naomi Osaka sports 'Citizen' at US Open
TOKYO: Celebrating its 100th anniversary this year, the 'Citizen' group has named Japan’s top female tennis player, Naomi Osaka as its brand ambassador. Osaka has been seen endorsing the watch brand at the on-going US Open 2018 with the ‘Eco-Drive Bluetooth BZ4006-01E’ edition which will be launched globally this autumn.
Subscribe to Sponsorship