Advertising

Ageas Federal Life Insurance Tuesday introduced its latest brand campaign film, "Cradle to Crease", an initiative that drives home the message that while the future might be exciting, evolving and uncertain, by focusing on financial planning and investing in life insurance, one can face the future with optimism, hope and confidence.

In today's rapidly evolving landscape, a child’s future isn't as distant as it once seemed. Recognizing this, the campaign sheds light on the significance of early financial planning for parents through the lens of Sachin Tendulkar’s debut.

Feb 14, 2020 15:02
NEW YORK: Global sports company PUMA officially announced a multi-year partnership with Grammy-winning artist J.Cole with a short film and TV commercial that was concepted and co-directed by Cole himself. 
Feb 14, 2020 12:02
BENGALURU: Indian Premier League franchise Royal Challengers Bangalore (RCB) Friday unveiled their new logo.  The unveil closed the lid on one matter of speculation that had been doing the rounds these last few days. That the "Bangalore" in the RCB title would change to "Bengaluru" to reflect the what is now the official name of India's software capital. No such thing.  
Feb 13, 2020 19:02
JAIPUR: Indian fantasy sports platform MyTeam11 announced Thursday the appointment of Dentsu X as their digital agency on record, in furthering their consumer and media outreach program for the upcoming season.
Feb 13, 2020 19:02
MUMBAI: Leading Indian fantasy sports platform Dream 11 has been ranked at number three behind Hindustan Unilever Ltd and Amazon Online India (in that order), according to the Pitch Madison Advertising Report 2020, which lists the top 50 advertisers of India for the year 2019 based on approximate ad spends. 
Feb 13, 2020 18:02
CINCINNATI: At the 2020 MAKERS Conference in Los Angeles, P&G-owned Secret Deodorant announced a new partnership with Serena Williams to "further progress gender equality and pledged an additional $1 million in support of equality programs".
Feb 13, 2020 17:02
WASHINGTON: Indian corporate Mahindra has announced an agreement with US management firm Monumental Sports and Entertainment (MSE) to become an Official Partner of the Washington Wizards (NBA) and Washington Capitals (NHL).
Feb 13, 2020 17:02
BARCELONA: FC Barcelona has signed a new global partnership agreement with world leading blockchain-based fan engagement platform for sports & entertainment Chiliz. 
Feb 13, 2020 17:02
TURIN: Defending Lega Serie A champions Juventus FC and global insurance giant Allianz have confirmed the extension and expansion of their sponsorship arrangement until 2030 in a deal worth €103.1 million.
Feb 12, 2020 16:02
BENGALURU: Royal Challengers Bangalore has announced a 3-year partnership with Muthoot Fincorp Ltd, a part of the Muthoot Pappachan Group, popularly known as Muthoot Blue, a diversified conglomerate in the financial services industry.
Feb 12, 2020 15:02
LONDON: From 2021 Racing Point will become the Aston Martin works team – and owner Lawrence Stroll has told staff at the factory his target is to establish the outfit as one of the top teams in Formula 1.