Technology

Universal Music joins hands with eSports company

Last updated : Aug 27, 2018 16:08

SportzPower Team

Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments.

Tags

eSports

gaming

music

Read more about Universal Music joins hands with eSports company
Log in to post comments

Feb 05, 2021 17:02

YouTube unveils new sports destination; CTV lineup coming to India

SAN BRUNO, California: YouTube has introduced a refreshed destination to watch sports, and new ways for advertisers to "reach today's digital-first sports fans".

Feb 04, 2021 14:02

Fresh capital infusion takes MPL valuation to $945m: Report

MUMBAI: Bengaluru-based fantasy sports startup Mobile Premier League (MPL) has reportedly raised $95 million (or about Rs 6.9 billion) in a fresh funding round led by Hong Kong-based Composite Capital, Moore Capital, Telstra Ventures, among other existing investors.

Feb 03, 2021 12:02

UK start-up seals technology tie-up with Abu Dhabi T10 franchise

ABU DHABI: Smart Cricket Global Limited, a United Kingdom-based sports technology start-up, has announced its first-ever official technology partnership. SmartCricket.com, the brand of Smart Cricket Global Limited, has teamed up with Abu Dhabi T10 franchise Delhi Bulls for the ongoing fourth Season of the tournament.

Jan 22, 2021 20:01

Kerala Blasters adds Ather Energy to official partner roster

KOCHI: Kerala Blasters FC Friday announced Ather Energy as an official partner for the ongoing season of the Hero Indian Super League.

Jan 22, 2021 13:01

Zomato acquires full-stack sports startup Fitso: Report

MUMBAI: Foodtech major Zomato, which has been in talks to acquire full-stack sports platform Fitso since September, has reportedly closed the deal for a 100% stake in the Gurugram-based company at a price of Rs 800 million to Rs 1 billion. This is the first acquisition by Zomato it bought out UberEats in January 2020.

Jan 20, 2021 13:01

Thriwe wins contract to digitize Qutab Golf Course

NEW DELHI: Indian consumer benefits marketplace Thriwe has won its first government contract to digitize the Qutab Golf Course, one of the most premium golf courses in the country.

Jan 18, 2021 11:01

Worldwide data, assocd media rights: Sportradar scores AFC mandate

KUALA LUMPUR: The Asian Football Confederation (AFC) has announced an official partnership with Sportradar for worldwide data and associated media rights for major AFC competitions for the cycles 2021-2024 and 2025-2028.

Jan 14, 2021 10:01

James Murdoch's Lupa Systems teams up with Uday Shankar

MUMBAI: Lupa Systems CEO James Murdoch and Uday Shankar, the former chairman and CEO of Star India and president of Walt Disney Asia Pacific, announced Thursday that they are forming a new venture to explore technology and media opportunities in emerging markets.

Jan 12, 2021 08:01

Retaining key sports rights driver for Disney India SVOD growth: MPA

SINGAPORE: Media Partners Asia announced Monday that the Asia Pacific online video industry grew revenue by 14% Y/Y in 2020 to reach $30.5 billion, according to MPA's new report, Asia Pacific Online Video & Broadband Distribution 2021.

Jan 12, 2021 06:01

Blasters adds IoT engagement platform to partner roster

KOCHI: Kerala Blasters FC have announced FanPlay IoT (Internet of Things) as their Official Fan IoT Engagement Partner for Season – 7 of the Hero Indian Super League.

Subscribe to Technology