The 2024 edition of the TATA Indian Premier League is estimated to generate $99.31 million (Rs 827.4 crore) from sponsorship deals, according to data and analytics company GlobalData.

The IPL’s top sponsorship is the tournament’s five-year title rights deal with TATA Group, worth an estimated $60.15 million (Rs 500cr) annually. The deal is almost four times higher than the next highest deal. 

Per GlobalData’s latest report, “The Business of Indian Premier League 2024,” My11Circle and Angel One are new sponsors of the IPL for the 2024 edition of the tournament.

May 23, 2024 17:05
Caltex Lubricants has appointed Indian cricketer Ravindra Jadeja as brand ambassador.  Through this endorsement, the brand aims to leverage Jadeja's popularity in the sport of cricket to enhance the visibility of Caltex Lubricants across India, with the brand’s tagline, 'Caltex Yaani Commitment'.
May 23, 2024 17:05
The TATA Indian Premier League has announced Wonder Cement as IPL's official umpire partner, replacing Paytm.  Wonder Cement's Rs 250 crore deal (Rs 50cr per season) kicks off the IPL 2024 play-offs and extends up till the end of the 2028 season of world cricket's richest annual T20 tournament. 
May 22, 2024 10:05
Tata Neu the 'associate partner' sponsor for this year's Tata IPL, has launched the #RuknaKyun campaign, encouraging fans to celebrate the season without boundaries.
May 21, 2024 15:05
Star Sports has refuted the accusation made by Team India captain Rohit Sharma against the IPL host broadcaster of a "breach of privacy" ahead of Mumbai Indians' recent match against Lucknow Super Giants.
May 20, 2024 14:05
Rohit Sharma has hit out at IPL host broadcaster Star Sports for not respecting the privacy of players in the name of “exclusive content”. In a post on X (formerly Twitter), the current Team India and former Mumbai Indians captain slammed Star Sports for following and recording supposedly private conversations of cricketers to create engagement-worthy content.
May 20, 2024 13:05
MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 8, which has analysed data from 64 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.
May 17, 2024 15:05
Nippon Paint, an Asia Pacific paint brand, launched its new product, Weatherbond 8, in Bengaluru. The event took place on May 16, 2024, and was graced by the presence of Cameron Greene, Rajat Patidar, Lockie Ferguson and Mahipal Lomror from the Royal Challengers Bengaluru (RCB) IPL team.
May 15, 2024 17:05
TCL, a global brand in the television and home appliances segment, has recently on-boarded Rohit Sharma, represented by RISE Worldwide line, as the national brand ambassador to augment its brand presence.
May 15, 2024 17:05
HYDERABAD: CARE Hospitals, a multi-specialty hospital chain, on Wednesday inaugurated its Sports Medicine and Rehabilitation Centre at its Banjara Hills Unit.  The facility, which offers specialized healthcare for athletes and active individuals, was inaugurated by SunRisers Hyderabad cricketers - Heinrich Klaasen, Marco Jansen, Nitish Kumar Reddy and Shahbaz Ahamad.
May 13, 2024 18:05
The government has initiated a crackdown on "disguised" advertisements promoting illegal betting and gambling apps that violate guidelines set down by the Central Consumer Protection Authority (CCPA). The Indian consumer affairs ministry has declared these advertisements to be not just in breach of the CCPA guidelines, but also the Public Gambling Act of 1867.