IPL

IPL viewership on Disney Star up 18% at 475m after 34 matches

thomas1

Apr 26, 2024 20:04

Read more about IPL viewership on Disney Star up 18% at 475m after 34 matches
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Disney Star has achieved a cumulative reach of 475 million viewers accompanied by 245 billion minutes of total watch time, a growth of 18% in consumption compared to the previous edition, according to the latest data released by BARC.

The broadcaster has also recorded a growth of 5% on TV reach for live broadcast compared to the previous highest recorded in 2019. Disney Star also witnessed a growth of 19% in TVR for the first 34 matches compared to the previous edition.

Apr 26, 2024 20:04

After 39 games, 96 new brands present in IPL 2024: TAM Sports

MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 5, which has analysed data from the first 39 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.

Apr 23, 2024 21:04

Sports, digital to drive Viacom18 revenue for 'foreseeable future'

Revenues at Viacom18, the media arm of Mukesh Ambani’s Reliance Industries Limited (RIL), grew by 49% for the 2023-24 financial year on the back of sports and news. The company’s revenues reached Rs 10,826 crore ($1.3 billion) in FY24 as compared to Rs 7,266 crore ($872m) in FY23. Per the company’s statement, sports was the biggest driver of revenue growth for Viacom18.

Apr 23, 2024 20:04

KKR & Meer Foundation present 7th edition of Knight Golf

KOLKATA: Kolkata Knight Riders (KKR) and Meer Foundation concluded another successful edition of Knight Golf, the annual charity event dedicated to fostering the growth of young talent and empowering marginalized communities in West Bengal.

Apr 22, 2024 20:04

Rajasthan Royals launch new cricket academy in Jaipur

JAIPUR: Royals Sports Group-owned IPL franchise Rajasthan Royals Monday inaugurated their first-ever cricket academy in the state of Rajasthan, which will be based at the PS Sports Excellence Arena, Ring Road, Muhana in Jaipur.

Apr 19, 2024 19:04

'After 31 IPL games, categories, advertisers count up 59%, 38%'

MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 4, which has analysed data from the first 31 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.

Apr 19, 2024 19:04

Disney Star: Cum reach at 448m viewers after 22 days of IPL '24

Disney Star, the official broadcaster of IPL 2024, on Thursday said it continues to see a rise in TV viewership for the marquee tournament. According to BARC data, Disney Star has registered a cumulative reach of 44.8 crore viewers for the first 22 days (26 matches) of IPL 2024, garnering 18,800 crore minutes of total watch-time on TV.

Apr 19, 2024 18:04

Lucknow Super Giants Havas Play Valvoline

Havas Play inks strategic partnership for Valvoline & LSG at IPL 2024

Havas Play, the specialised sports, entertainment, and content division of Havas Media Network India, has tapped into the Indian Premier League 2024 by facilitating a strategic tie-up between Lucknow Super Giants and Valvoline as its official lubricant partner.

Apr 19, 2024 18:04

RCB restores 3 lakes as part of Go Green Initiative

BENGALURU: As per India Cares Foundation’s latest report, Royal Challengers Bengaluru (RCB) have completed the restoration work of two major lakes in Bengaluru upscaling the water holding capacity of these lakes and adding civic amenities in a third lake, while improving the biodiversity around these water bodies as part of RCB Go Green Initiative.

Apr 18, 2024 20:04

Pokémon partners with Mumbai Indians for IPL 2024

Pokémon, a global entertainment brand, has become an official partner of the Mumbai Indians for the 2024 season, in an unexpected tie-up between sports and entertainment. Pikachu, the most well-known and loved Pokémon, has been present at the Pokémon booth in the Wankhede stadium to show support for the team and interact with visitors at the venue.

Apr 18, 2024 20:04

Dhawan investor, ambassador of men’s grooming brand Svish

Svish, a D2C brand in men’s grooming and hygiene, announces its collaboration with Indian cricketer Shikhar Dhawan. Dhawan is investing in Svish and also assuming the role of brand ambassador, to bring in a unique blend of passion and influence to the brand's journey ahead.

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