Marketing

Universal Music joins hands with eSports company

Last updated : Aug 27, 2018 16:08

SportzPower Team

Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments.

Tags

eSports

gaming

music

Read more about Universal Music joins hands with eSports company
Log in to post comments

Sep 21, 2021 16:09

Mastercard names Magnus Carlsen global brand ambassador

NEW YORK: Mastercard announced Tuesday that it is naming Magnus Carlsen, the highest-rated chess player of all time, a Mastercard Global Brand Ambassador, as it adds chess to its roster of sports sponsorships. Carlsen is a natural fit to join the company’s all-star lineup of ambassadors, which includes Lionel Messi, Naomi Osaka, Crystal Dunn and Dan Carter.

Sep 21, 2021 13:09

E-commerce brands top spenders in IPL 2021 1st phase: Study

MUMBAI: E-commerce brands emerged as biggest spenders before and during the first phase of IPL 2021, with VIVO and Amazon Prime at the top of the recall hierarchy given their high media spends on the tournament, according to the "Hi-Cricket" study.

Sep 17, 2021 19:09

RoundGlass Punjab FC scores SIX5SIX as official kit sponsor

CHANDIGARH: RoundGlass Punjab Football Club announced a three-year partnership with sportswear brand SIX5SIX as its official kit and merchandise partner. SIX5SIX is also a sponsor of the Indian National Football Team, KBFC and NorthEast United FC (ISL) in addition to Estoril in Portugal.

Sep 17, 2021 18:09

LaLiga bring exclusive Spanish football experiences to China

MADRID: LaLiga and the advertising and marketing agency VRM will organize exclusive premium hospitality events in China with the aim to offering fans of the Asian country a new way to enjoy the Spanish championship. This is another step for LaLiga in its strategy to immerse its football in China.

Sep 17, 2021 18:09

Enel to partner with MotoE World Cup for another 3 seasons

MADRID: Multinational power company Enel and MotoE have renewed their synergy for another three seasons, consolidating a successful partnership which began with the inception of the FIM Enel MotoE World Cup in 2019. MotoE commercial rights holder Dorna Sports confirmed the Enel Group will continue in its role as title sponsor of the Cup, as well as Sustainable Power Partner of the FIM MotoGP World Championship.

Sep 16, 2021 08:09

Prime Volleyball League set for tip-off; team owners hold stake in it

HYDERABAD: After a two-year hiatus, top level volleyball action will return to Indian screens with the launch of the Prime Volleyball League.

Sep 16, 2021 07:09

Michelin confirmed as MotoGP tyre supplier until 2026

MADRID: MotoGP commercial rights holder Dorna Sports Wednesday confirmed a new three-year contract extension with Michelin that will see the legendary French firm continue as the sole, official tyre supplier to MotoGP until at least 2026. The new three-year agreement will see the partnership between Michelin and MotoGP reach the milestone of a decade racing together.

Sep 15, 2021 11:09

Neeraj Chopra’s social media valuation Rs 4.28bn: YouGov SPORT

MUMBAI: Olympic sensation Neeraj Chopra’s Gold medal success on the final day of the 2020 Tokyo Olympics has turned the track and field star into a household name across the country.

Sep 15, 2021 10:09

BYJU’S inks Kerala Blasters title sponsor extension

BYJU’S extends association as Kerala Blasters title sponsor

KOCHI: Kerala Blasters FC Tuesday announced the extension of its association with BYJU’S as the club’s title sponsor for the eighth edition of the Hero Indian Super League (ISL). This upcoming season will see the two brands step into their second year as partners.

Sep 15, 2021 09:09

BharatPe launches T20 WC contest for its merchant partners

NEW DELHI: BharatPe, has rolled out an innovative contest for its merchant partners called ‘BharatPe Lagao, World Cup Jao’.

Subscribe to Marketing