Marketing

Universal Music joins hands with eSports company

Last updated : Aug 27, 2018 16:08

SportzPower Team

Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments.

Tags

eSports

gaming

music

Read more about Universal Music joins hands with eSports company
Log in to post comments

Aug 26, 2021 19:08

Star Sports launches promo ahead of PKL player auction

MUMBAI: After a two-year hiatus, vivo Pro Kabaddi League returns as the action unfolds with the player auction scheduled between August 29th and 31st. The excitement around the auction started building when the top three raiders of the sport were confirmed to be a part of the auction pool - all-time leading scorer Pardeep Narwal, Rahul Chaudhari and Deepak Hooda could all be picked up by new teams.

Aug 26, 2021 13:08

The Script Room bags creative mandate for HomeLane campaign with MSD

MUMBAI: The Script Room has won the creative mandate for HomeLane’s upcoming campaign with MS Dhoni following a multi-agency pitch. HomeLane, which deals in home interior design solutions, plans to invest significantly in marketing as it expands its footprint over the next year. The company recently announced its strategic partnership with the wicketkeeper-batsman.

Aug 26, 2021 13:08

adidas announces Mirabai Chanu as face of 'Stay In Play' campaign

NEW DELHI: Sportswear major adidas has announced Olympic Silver medallist Mirabai Chanu as the face of its 'Stay In Play' campaign as it unveiled its latest product innovation designed to keep more menstruators in sport in a bid to tackle one of the greatest taboos faced by women in sports.

Aug 24, 2021 19:08

MotoGP: TISSOT announced as title sponsor for Aragon GP

MADRID: MotoGP commercial rights holder Dorna Sports announced Tuesday that TISSOT, Official Timekeeper of the FIM MotoGP World Championship, will be the title sponsor of the Grand Prix of Aragon this season. The event, to be held at the emblematic MotorLand Aragon in Spain, takes place from the 10th to the 12th of September and will be named the Gran Premio TISSOT de Aragón.

Aug 24, 2021 17:08

Wolf777 scores sponsor deals with 2 CPL teams

2 CPL teams score sponsor deals with gaming platform Wolf777

St. KITTS & NEVIS: Ahead of the Hero Caribbean Premier League 2021, Asian online gaming platform Wolf777 has become the official sponsor of the Barbados Royals team. Wolf777 had earlier taken the title sponsor rights of rival CPL franchise Jamaica Tallawahs.

Aug 24, 2021 16:08

T20 WC: ICC looking to appoint media planning agency in India

DUBAI: The ICC has invited proposals from interested and qualified applicants to deliver a complete end-to-end media solution in India and UAE for the Men’s T20 World Cup 2021 campaign. The event, which is hosted by BCCI, is scheduled to take place in the UAE and Oman from 17th October to 14th November.

Aug 23, 2021 19:08

Amazon is the new sleeve sponsor of SSC Napoli

NAPOLI, Italy: Serie A side SSC Napoli, announced that Amazon will be the Official Sleeve Sponsor of the football club starting from the 2021/2022 season. This is the first time that the club has a sleeve partner.

Aug 23, 2021 19:08

Giorgio Armani designs new Napoli kits

NAPOLI, Italy: Giorgio Armani and Aurelio De Laurentiis have announced a new partnership that will see the EA7 brand kitting out Serie A club Napoli for the 2021/22 season. Giorgio Armani has previously put his creative talent to use across the length and breadth of Italy, dressing a range of sports stars – from the Italy Olympics team to the Olimpia Milano basketball team and footballers.

Aug 23, 2021 17:08

Ajax and adidas release iconic third kit inspired by Bob Marley

Ajax's 2021/2022 3rd kit, inspired by Bob Marley, an instant hit

MUMBAI: Eredivisie giants Ajax Amsterdam and adidas, in collaboration with the Bob Marley family, on Friday released the 2021/2022 Ajax third kit. The kit is a tribute to the Ajax fans and the love shared by the club and its fans for reggae legend Bob Marley and his iconic song, Three Little Birds.

Aug 23, 2021 17:08

Amul top advertiser during Olympics 2020

Amul top advertiser, JSW top brand during Tokyo 2020: TAM Adex

MUMBAI: Tokyo 2020, which saw India come away with a medal haul of 7 (1 Gold, 2 Silver and 4 Bronze), while not quite matching up to the pre-event expectations, was still India's best ever performance at an Olympic Games.

Subscribe to Marketing