Marketing

Universal Music joins hands with eSports company 

Last updated : Aug 27, 2018 16:08
SportzPower Team
Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Tags
eSports
gaming
music
Sep 18, 2020 17:09
Delhi Capitals salutes COVID warriors from the city
NEW DELHI: Earlier this year, as the COVID-19 pandemic gripped the world, countless frontline workers risked their lives for the sake of others, with their selfless efforts. As a small token of gratitude, Delhi Capitals, through its digital initiative "Salaam Dilli", recognised the contribution of some frontline workers from Delhi NCR.
Sep 18, 2020 17:09
Indian Football Association logo
IFA scores commercial rights agreement with Accord Sports VDK
KOLKATA: The Indian Football Association (IFA), governing body of the Beautiful Game in West Bengal, on Thursday announced outdoor advertising firm Accord Sports VDK as their new commercial partner.
Sep 18, 2020 16:09
Digital celeb is face of fantasy sports platform Faboom
NEW DELHI: Fantasy sports platform Faboom has announced Indian YouTube star Bhuvan Bam as its brand ambassador. Bhuvan, who is one of the earliest and biggest YouTube stars in India, will be the face of Faboom during this season of Indian Premier League. Through this association, he will create content and promote the brand's format to his existing followers and a wider audience.
Sep 17, 2020 20:09
Cadbury Dairy Milk partners with MI to 'Make Every Run Count'
MUMBAI: As India gears up for the cricket season, Mondelez India’s iconic brand, Cadbury Dairy Milk has partnered with Mumbai Indians, as their official Goodness Partner to spread the message of acknowledging the unacknowledged with the “#SayThankYou” initiative.  
Sep 17, 2020 19:09
MI Digital Innovations
Mumbai Indians launches interactive platforms for MI fans
MUMBAI: Indian Premier League title defenders Mumbai Indians Thursday launched an array of virtual fan engagement innovations to share with its "MI Paltan" (fan army).   After launching its season’s theme campaign earlier this week, calling fans for responsible celebrations, the franchise has now unveiled a slew of digital initiatives just ahead of their IPL 2020 season opener on 19th September.  
Sep 17, 2020 19:09
Dhoni OPPO
Ahead of IPL 2020, OPPO signs on MSD as brand ambassador
MUMBAI: This is interesting. Just ahead of the Indian Premier League 2020, and in the middle of all the social media-driven anti-China brouhaha, Chinese smartphone brand OPPO has signed on Indian cricket's "Mr Patriot" MS Dhoni himself, as brand ambassador. 
Sep 17, 2020 19:09
Nestlé MILO partners with Royal Challengers Bangalore
BENGALURU: Nestlé MILO has partnered with Royal Challengers Bangalore for the 2020 season of the Indian Premier League. Through this partnership, MILO aims to reaffirm its core purpose of encouraging sports among children.
Sep 17, 2020 17:09
Rajasthan Royals tunes in to BIG FM as radio partner
MUMBAI: BIG FM, one of the leading radio networks in the country, has become the official radio partner of the Rajasthan Royals ahead of the upcoming edition of the Indian Premier League (IPL), starting Saturday in the United Arab Emirates (UAE).
Sep 16, 2020 19:09
Mumbai Indians logo
MI adds 4 global brands to sponsor roster, matches 2019 revenues
MUMBAI: Mumbai Indians has set a new benchmark in sponsorship sales with strong previous seasons performances, enabling the defending champions to register an enviable growth in its tally of brand associations for IPL 2020 and beyond. 
Sep 16, 2020 19:09
LupinLife brand is CSK's 'Hygiene Partner - Digital'
MUMBAI: LupinLife’s ‘LupiSafe Hand Sanitizer’ announced today its association as the official Hygiene Partner - Digital for the three-time IPL champions Chennai Super Kings (CSK) in the 13th edition of the Indian Premier League (IPL 2020).
Subscribe to Marketing