HYDERABAD: This is interesting. England’s World Cup winning coach Trevor Bayliss is NOT headed to Indian Premier League (IPL) franchise Kolkata Knight Riders for his next assignment, as reported by Times of India. Instead, it will be at Sunrisers Hyderabad where the former KKR coach will be manning stations.
On the…
MUMBAI: Dream11, the Tencent-backed online fantasy game platform, Wednesday announced its exclusive partnership with the European Cricket League (ECL).
Dream11 will be the 'official fantasy game' of the tournament. The inaugural edition of the international league will kick off from 29th to 31st July at the La Manga Club in…
CHENNAI: Balkrishna Industries Limited (BKT), leading manufacturer of off-highway tires, has signed on with Sankar Cements Tamil Nadu Premier League (TNPL) as the associate sponsors. TNPL will kick start its fourth edition on July 19, 2019.
As associate sponsors, BKT’s partnership with TNPL will range across multiple areas…
LONDON: The global sports market reached a value of nearly $489 billion in 2018, having grown at an annual growth rate of more than 4% since 2014, and is expected to grow at an annual growth rate of about 6% to almost $614 billion by 2022.
SANTA MONICA, Calif.: Latest measurement data shows that Nike & Visa won big sponsoring the global tournament, but an unsponsored stadium wall would have delivered the most sponsorship value.
Using its computer-vision platform, GumGum Sports analyzed three US women’s national team matches at the recent World Cup, measuring…
MUMBAI: Fountainhead MKTG, the experiential marketing agency of Dentsu Aegis Network, recently concluded the Reliance Foundation Jr NBA Program across 34 cities and 7900 schools. The 6 month long program reached out to more than 6,00,000 students expanding the sporting education in the country while building the sporting property in…
CHENNAI: With a clutch of innovative initiatives on the horizon, the third round of the MRF MMSC fmsci Indian National Car Racing Championship gets underway at the MMRT here on Friday, July 19, featuring 14 races.
The programme includes races in the two single-seater categories, the MRF F1600 and the Formula LGB 1300, besides…
KOLKATA: The Durand Cup, the world’s third oldest and Asia’s oldest football tournament , returns after a gap of three years to entertain football lovers of the nation.
The prestigious tournament was first held in 1888, at Dagshai (Himachal Pradesh) and is named after Mortimer Durand, who was the then foreign secretary in…
MUMBAI: Fitness brand Reebok has announced actor and fitness enthusiast Varun Dhawan as their new brand ambassador in India. The brand recently brought in Katrina Kaif as brand ambassador.
Dhawan, who diligently follows a disciplinary fitness regime regardless of his tight schedule, personifies the brand ethos and will ignite…
NEW DELHI: Recognizing the increasing impact of stress, rampant in the lives of Indian professionals and the need to rejuvenate and recharge, Airbnb, the world's largest community-driven hospitality platform today, announced the launch of ‘Thrive Retreats’ as Airbnb Experiences.
Created in partnership with Thrive Global…