News

MELBOURNE: Japanese sporting manufacturer Yonex has extended their agreement as official Australian Open stringer in a new multi-year deal.
 
The partnership extension was announced at special Australian Open launch function in Tokyo Wednesday.
 
"Yonex is a great tennis brand, much-loved around the world, and…

SONIPAT: The JSW Sports-owned Pro Kabaddi League (PKL) team, Haryana Steelers announced on Tuesday that it has included Indian sports apparel brand Alcis Sports and global smartphone maker, Xiaomi in its roster of official partners for the upcoming Season 6 of the competition.

DUBAI: The T10 League managed to attract star power from across the globe in the player draft conducted in the city on Monday. Eight teams namely Kerala Kings, Maratha Arabians, Punjabi Legends, Bengal Tigers, Pakhtoons, Karachians, Rajputs and Northern Warriors will be divided into two groups this time. Players from countries such as…

LINCOLN: The PGA Tour Monday announced an expansion of their relationship with opendorse, the leading athlete marketing platform that will allow the Tour’s marketing partners to maximize their relationships on social media alongside professional golfers, some of whom are the most visible athletes in the world.  

With opendorse…

MUMBAI: PokerDangal, the wholly-owned subsidiary of Xeta Networks Pvt. Ltd. has acquired XLN Media's flagship online gaming business, Pokermet for an undisclosed amount.

Such an acquisition has previously been unheard of in the online Indian poker industry.  

MUMBAI: IBM, the global technology giant has named Deepali Naair as its new chief marketing officer (CMO) of its India and South Asia operations.

The development was confirmed by IBM India’s MD, Karan Bajwa on Twitter. She replaces Vasanth Kumar for the position.  

“Delighted to welcome @deepalinaair as the new CMO for…

MUMBAI: Cricket South Africa (CSA) CEO Thabang Moroe has confirmed that it will be receiving the help of the world’s richest cricket board, the Board of Control for Cricket in India (BCCI) in operating the ‘T20 Cricket League’. The development has come a day after CSA confirmed SABC as its official partner of the tournament.  

HYDERABAD: Ashwini Ponnappa, one half of India's most celebrated badminton doubles pairing alongside Jwala Gutta, was Wednesday announced as the face of the first ever exclusive women's doubles tournament in the country - Red Bull Shuttle Up.

SINGAPORE: New Singapore-based sports agency Reddentes Sports marked its launch with its first successful deal to showcase the Carabao Cup and English Football League’s Sky Bet EFL Championship with local pay-TV broadcasters Singtel and StarHub. 

The agency was started by Mark Chew, previously Head of Media Sales (APAC) at MP…

AHMEDABAD: The official Team jersey of Gujarat Fortune Giants (GFG) for the upcoming sixth season of Pro Kabaddi League (PKL-6) was unveiled here Tuesday.

A coffee table book titled 'When Giants Roar' based on the performance of the team in the last season of the league i.e. PKL-5 and some trendy merchandise including T-shirts…