MUMBAI: Mumbai will host the International Olympic Committee (IOC) session in 2023, IOC president Thomas Bach has said. The decision will be ratified at the 136th IOC session in Tokyo in July.
Bach stated: “We have chosen India because it is the second most populous nation in the world, with a very young population and a huge…
MUMBAI: Visa, the global leader in payments technology, Wednesday launched a new brand campaign ‘Tap to pay with Visa, Tap for Life’ to promote "contactless" for everyday payments in India.
Featuring World Badminton champion and Visa’s brand ambassador PV Sindhu, the new 360-degree brand campaign focuses on how the simple…
KOLKATA: Taking forward its vision to become a ‘Total Beverage Company with strong local roots’, Coca-Cola India announced West Bengal as its key growth market and unveiled strategic plans to showcase commitment to the state.
West Bengal is the first Indian state where the entire portfolio and marketing initiatives of Coca-…
HAMBURG: Global sports marketing agency Lagardère Sports has developed the new “SportsponsoringWiki” platform, in order to illustrate the diverse and constantly developing possibilities and mechanisms of sport sponsoring and marketing to all of the stakeholders involved in the sport business.
The recently published platform…
MUMBAI: NBA India Thursday postponed the league’s dribble-a-thon event, which had been scheduled for Sunday, March 8 at the University of Rajasthan, Jaipur.
The following statement has been issued by NBA India managing director Rajesh Sethi: “Following the recommendation of state authorities regarding the developing…
MUMBAI: With the objective to grow the league’s fan base in India, the NBA’s all-new marketing campaign for the 2019-2020 season aims to recruit new fans through the existing fan community who serve as the league’s biggest evangelist.
The campaign challenges audiences to sample at least one NBA game on Sony Ten1 & NBA…
NEW DELHI: Sports Authority of India in association with Hockey India, Thursday announced the first edition of the Khelo India Women's Hockey League (Under 21), organised by Hockey India to be held at three different venues across the country in three phases between March - November.
While Phase 1 will be held from March 23…
HERZOGENAURACH, Germany: On the heels of its recently launched Propah Lady campaign, PUMA continues to be driving powerful conversations celebrating empowered women. This International Women's Day, the brand partners with 'Women Win' to support women and girls in sports.
LAUSANNE: The executive board (EB) of the International Olympic Committee (IOC) Wednesday made two key decisions to draw even more attention to gender equality at the Olympic Summer Games, starting with Tokyo 2020.
LAUSANNE: The International Olympic Committee (IOC) Wednesday announced that the Olympic Games and Olympic Winter Games will be climate positive from 2030 onwards.
In addition, the IOC will create an Olympic Forest, which will contribute to the UN-backed Great Green Wall project in Africa and help the IOC move towards…