NFL partners EA to launch esports c'ship

NEW YORK: Video game developer Electronic Arts Inc and the National Football League (NFL) Monday announced the launch of the Madden NFL Club Championship, a landmark competitive gaming and esports event within the Madden NFL Championship Series (MCS) involving all 32 NFL Clubs. 

With involvement from every club across the League, this is the largest competitive gaming commitment ever by a US professional sports league. 

The competition kicked off with the launch of EA SPORTS Madden NFL 18 G.O.A.T Edition for Xbox One and the PlayStation 4 on Tuesday. Players can sign to compete at www.NFL.com/Madden.

Players will qualify first through online competition with high-performers advancing to tournaments at select NFL stadiums, popular cultural landmarks and more. Once the final 32 players are identified, one per NFL team, they will compete in the Madden NFL Club Championship Live Finals, a tournament occurring first at the Pro Bowl Experience in Orlando, FL and culminating at the Super Bowl Experience Driven by GMC in Minneapolis, MN with the winner receiving a cash prize and two tickets to Super Bowl LII.

“Our first season of Madden NFL competitions was a great success, engaging millions of players and igniting the passion of NFL fans worldwide,” said EA’s chief executive officer Andrew Wilson. “Now we’re taking competitive gaming and our NFL partnership to an unprecedented level, with Madden NFL players competing to represent all 32 NFL teams. The Madden NFL Club Championship is the opportunity sports fans have been waiting for, to live their dreams and compete for their favorite team on a global stage.”

“Competitive gaming and esports are one of the most exciting ways to engage a larger, younger and digitally savvy NFL audience,” said NFL commissioner Roger Goodell. “Collaborating with EA to create the Madden NFL Club Championship presents a unique opportunity to capture the excitement of NFL action and the passion of our fans with competition that anyone can participate in.”

The Madden NFL Club Championship is one of three currently announced Madden NFL Championship Series EA Majors, the other two are the Madden NFL Classic on October 20-21 and the Madden NFL Challenge on December 15-16. EA Majors are the pinnacles of the Madden NFL Championship Series with only the top players qualifying. The Madden NFL Championship Series purse is $1.15 million for the season.