ATP Tuesday announced Polaroid Eyewear as the ATP Tour's official eyewear partner, through 2027.
The iconic brand will activate at a selection of ATP Tour events and has announced top ATP player Lorenzo Musetti as Polaroid Eyewear ambassador for 2025.
The partnership will see Polaroid Eyewear, one of the home brands of Safilo Group, activate at the Mutua Madrid Open, the Internazionali BNL d'Italia, and the Swedish Open, unlocking exclusive experiences for fans. Benefits include prominent brand visibility, dedicated activation space in Fan Zones and a notable presence at kids' activities on-site. ATP Chair Umpires will also style Polaroid eyewear on court. In addition, Polaroid will reach the global tennis community through year-round exposure on ATP Tour's social and digital channels.
Musetti – currently ranked in the Top 20 of the ATP rankings and Olympic Bronze Medalist – will become the ambassador of the partnership and the face of the 2025 Polaroid Eyewear global campaign. Part of the next generation of Italian tennis, Musetti combines talent with distinct style both on and off court. These qualities perfectly reflect the brand's values: youthful, athletic and with a flair for fashion.
"We're proud to welcome Polaroid Eyewear to the ATP Tour partner portfolio," said Daniele Sanò, ATP chief business officer. "Our partnership unites two global brands with a shared vision of connecting with passionate fans worldwide and a commitment to innovation."
Alberto Macciani, Safilo Group chief marketing officer OCB's & Global head Communication, said: "We are delighted to become the ATP Tour's Official Eyewear Partner. This truly global platform provides the perfect opportunity to expose the Polaroid Eyewear brand, allowing us to engage new customers and expand our footprint. With Polaroid Eyewear's innovative products, we look forward to enabling everyone to enjoy watching tennis with perfect vision and high protection."
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