PLEZi Nutrition, the public benefit company co-founded by former first lady Michelle Obama, has announced the launch of PLEZi Hydration, a sports hydration drink created in partnership with four-time NBA champion Stephen Curry.
This is the latest collaboration from PLEZi Nutrition's partnership with Stephen and Ayesha Curry, who are both co-founders and brand ambassadors of the PLEZi Hydration product, contributing their expertise and passion for health and wellness to PLEZi products, packaging, and marketing.
"I'm excited to team up with PLEZi to launch PLEZi Hydration, a game-changing hydration beverage that I believe can make a real difference for anyone looking to perform at their best," said Curry. "We've created something with smart ingredients and unbeatable flavor, so people can fuel their bodies the right way. No nonsense, no shortcuts—because the next generation deserves better."
"At PLEZi, we're always thinking about how we can change the game when it comes to nutrition," said Obama. "That's why we're thrilled to team up once again with our longtime friend, Stephen Curry, to create a drink that gives active people the hydration they need — and reduces what they don't. Created with the help and expertise of registered dietitians, PLEZi Hydration not only tastes great, but it also has more potassium, half the sugar, and less sodium. We're excited to provide a delicious, healthier option for everyone who's trying to get active and stay hydrated."
PLEZi Hydration is available in three flavors — Lemon Lime, Tropical Punch, and Orange Mango Twist. In addition to PLEZi Hydration, the company is expanding on an early launch of PLEZi FiZZ - a carbonated drink.
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