Formula 1

PUMA inks deal as F1 licensing partner & trackside retailer

SportzPower Team
May 04, 2023 18:05

HERZOGENAURACH, Germany: PUMA and Formula 1 have signed an agreement which will make the sports company the official supplier at F1 races, granting the brand the right to produce F1 branded apparel, footwear and accessories. 

PUMA will also equip F1 staff at track and create F1 fanwear that targets the sport’s different audiences with lifestyle and motorsport collections. The contract includes exclusive rights to sell F1 fanwear and fanwear of all ten teams around the race circuit starting 2024.

Nov 29, 2017 18:11
alfa romeo - sauber f1
Alfa Romeo to return to F1 with Sauber
LONDON: The Sauber F1 Team have signed a multi-year technical and commercial partnership with Alfa Romeo, returning the Italian car manufacturer to F1 after an absence of more than 30 years. The deal will see the Swiss squad renamed Alfa Romeo Sauber F1 Team from 2018, with the car bearing the Alfa Romeo logo and being equipped with 2018-spec Ferrari engines. 
Nov 27, 2017 13:11
new f1 logo
F1 unveils new logo, set for complete rebranding
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Nov 08, 2017 10:11
Johnnie Walker bringing Mika Hakkinen to India
NEW DELHI: Two-time Formula 1 world champion Mika Hakkinen will be visiting Mumbai and Gurugram during the weekend. Hakkinen, who won his world titles in 1998 and 1999, is coming to India to promote Johnnie Walker’s don’t drink and drive initiative. He will be in Mumbai on November 11 and Gurugram the following day.
Nov 02, 2017 12:11
formula one
Formula 1 sets out direction for 2021 F1 power units
LONDON: Formula 1 and governing body the FIA have laid out proposals for the next generation of F1 power units (PU), with improved noise, reduced cost, and a more level playing field among the key objectives that could entice new manufacturers to enter the sport.
Oct 02, 2017 19:10
formula one
F1 secures 3-yr Chinese GP extension
LONDON: The Chinese Grand Prix will continue to be a part of the Formula 1 World Championship for at least the next three years after a deal was agreed for Shanghai to host the race from 2018 to 2020.
Jul 28, 2017 13:07
Porsche exiting WEC LMP1; to compete in Formula E
FRANKFURT: Porsche Friday revealed plans for a factory-backed works team to compete in the all-electric FIA Formula E Championship from the 2019/20 season.  As part of a new strategy and realignment of Porsche’s existing motorsport programme, the German manufacturer declared it would be ending its involvement in the LMP1 class of the FIA World Endurance Championship (WEC) at the end of the 2017 season. 
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