Lagardère Sports

H.I.G. Europe to acquire, rebrand Lagardère Sports

SportzPower Team
Apr 24, 2020 16:04

HAMBURG: Miami-based private equity firm H.I.G. has announced that its European affiliate has signed a definitive agreement to acquire a majority stake in Lagardère Sports in a transaction from French media conglomerate Lagardère Group.

Lagardère announced plans in December to sell 75% of its sports business to H.I.G in a deal valuing the agency at €110 million (US$118 million). 

The Lagardère Group will retain a minority shareholding of 24.9%. The transaction is subject to clearance by the relevant antitrust authorities.

Mar 05, 2020 18:03
Lagardère Sports launches ‘Sportsponsoringwiki’ platform
HAMBURG: Global sports marketing agency Lagardère Sports has developed the new “SportsponsoringWiki” platform, in order to illustrate the diverse and constantly developing possibilities and mechanisms of sport sponsoring and marketing to all of the stakeholders involved in the sport business.  The recently published platform is available in German and English.
Feb 21, 2020 16:02
BVB splits Bundesliga, intl shirt sponsor deals
DORTMUND: The summer of 2020 will see Borussia Dortmund break new ground. For the first time, the Bundesliga club is set to have two separate shirt sponsors: the speciality chemicals group Evonik and the telecommunications company 1&1. 
Feb 21, 2020 15:02
H.I.G. Europe set to close Lagardère Sports acquisition
HAMBURG: Global private equity investment firm H.I.G. Capital, LLC has signed a definitive agreement to acquire Lagardère Sports agency in a transaction from the Lagardère Group. The Lagardère Group will retain a minority shareholding of 24.9%. The transaction is subject to clearance by the relevant antitrust authorities.
Feb 14, 2020 15:02
USL Lagardere combo logo
Lagardère scores United Soccer League global media rights mandate
TAMPA, Fla.: The United Soccer League announced Thursday it has entered an exclusive partnership with global sports marketing agency Lagardère Sports to bring to market the international broadcasting rights for the USL Championship and USL League One for the 2020-22 seasons.
Dec 16, 2019 18:12
Lagardère Sports logo
H.I.G. Capital to acquire 75% of Lagardère Sports
PARIS: As part of its strategic refocusing on Lagardère Publishing and Lagardère Travel Retail, the Lagardère group has received an offer from Miami-based private equity and asset management firm H.I.G. Capital to acquire 75% of Lagardère Sports agency.
Jul 08, 2019 15:07
Lagardère Sports logo
Lagardère Sports sale process shifts up a gear
PARIS: Lagardère SCA, the holding company of the Lagardère Group, declared Monday it was "currently in the process of evaluating the strategic options for the sale of all or part of" its multinational sports and entertainment agency Lagardère Sports.
Jan 19, 2019 15:01
Lagardere to handle League of Legends Europe’s commercial interests
LONDON: Lagardère Sports, one of the world’s leading sports marketing agency, announced Tuesday that it has signed a multi-year partnership with Riot Games, the owner of the hot-selling eSports property, the League of Legends European Championship (LEC).
Sep 11, 2018 17:09
Dominic Thiem’s matches to be live streamed by Kia 
VIENNA: One of the rising stars in the ATP circuit, World No.9 Dominic Thiem’s matches can be viewed by audiences free of costs in his home country, Austria on kia.com, the official website of the global automobile manufacturer, Kia Motors. Kia also happens to be one of Thiem’s top sponsors.
Aug 13, 2018 19:08
Dortmund, West Ham look to Lagardere for tech innovations
LONDON: In a double whammy, Lagardere Sports, one of the world’s premier sports management companies announced on Friday that it has signed separate ground-breaking agreements with Bundesliga heavyweights, Borussia Dortmund and Premier League club West Ham.
Dec 20, 2017 09:12
Borussia Dortmund extends Lagardère Sports partnership
HAMBURG: Borussia Dortmund and Lagardère Sports have extended their long standing marketing partnership until 30th June 2026. The sports rights agency has since 1999 been the exclusive marketing partner of the eight-time German football champions, and since then has been responsible for all the club’s marketing activities.
Subscribe to Lagardère Sports