PUMA

PUMA inks deal as F1 licensing partner & trackside retailer

SportzPower Team
May 04, 2023 18:05

HERZOGENAURACH, Germany: PUMA and Formula 1 have signed an agreement which will make the sports company the official supplier at F1 races, granting the brand the right to produce F1 branded apparel, footwear and accessories. 

PUMA will also equip F1 staff at track and create F1 fanwear that targets the sport’s different audiences with lifestyle and motorsport collections. The contract includes exclusive rights to sell F1 fanwear and fanwear of all ten teams around the race circuit starting 2024.

Dec 06, 2018 15:12
Borussia Dortmund logo
Borussia Dortmund launches its 1st grassroots initiative in India
MUMBAI: Bundesliga giants Borussia Dortmund introduced an international coaching camp in partnership with the Western India Football Association (WIFA) in the city on Wednesday.
Nov 01, 2018 13:11
Virat Kohli personalizes Puma sneaker
MUMBAI: Indian cricket captain Virat Kohli took to Twitter on Tuesday to announce his first ever personalised range of sneakers that he has co-curated with global sports apparel makers Puma called ‘one8 Basket’. Besides Puma’s official Indian website, the product has been made available on Myntra in an exclusive partnership so far.
Aug 08, 2018 17:08
KL Rahul to endorse PUMA
NEW DELHI: German sportswear brand PUMA has inked a three-year association with India cricketer KL Rahul. The partnership will see Rahul feature in brand campaigns and promote the latest product lines across performance and sportstyle categories.
Jun 29, 2018 16:06
FIFA World Cup Trophy
FIFA WC 2018 jerseys score big in the Indian market
NEW DELHI: US sports apparel brand, Nike may not be the official sponsors of the FIFA World Cup, yet the company claims it has gained the most from the Indian market as its logo can be visible on the jerseys of Brazil, France, Portugal and England.  Their sales are expected to soar further as all of them have qualified for the Round of 16 and Nike aims to ride on the teams’ global appeal and star players. 
May 17, 2018 18:05
Leicester adidas
Leicester City laces up with adidas
LONDON: Leicester City Football Club have announced a new multi-year partnership with global sportswear giant adidas. The agreement will see adidas replace German rival Puma to become the Foxes’ official technical kit partner from 1 June, 2018.
May 08, 2018 14:05
Nationwide sports adoption survey throws up worrying results
KOLKATA: A pan-India study commissioned by German sportswear brand PUMA to understand the current state of physical activity and sports adoption in the country has revealed that one-third of the total population surveyed had not done any physical activity even once in the last one year.
May 05, 2018 14:05
Nike sues Puma claiming patent infringement
NEW YORK: US sportswear giant Nike is suing German rival Puma, accusing it of several counts of patent infringement relating to footwear technology. Nike filed the claim at the US District Court for the District of Massachusetts on Wednesday, May 3, World Intellectual Property Review reports.
Apr 26, 2018 18:04
Fossil and Puma sprinting into watches and wearables
RICHARDSON, Texas: Fossil Group, Inc. and PUMA SE HAVE signed a global license partnership agreement for the design, development and distribution of PUMA watches and smartwatches through 2028.
Apr 19, 2018 17:04
Puma on board as TCS World 10K sportswear partner
BENGALURU: As registrations continue for the World’s premier Tata Consultancy Services World 10K scheduled for May 27 in Bengaluru; promoters Procam International, Thursday announced Puma as the official sportswear partner to the event.  Through this partnership, Puma will provide ‘Race-Day Tee’ to all the participants registered for the Open 10K, a first in the history of the run in the city.
Feb 13, 2018 13:02
AC Milan laces up with Puma
MILAN: Seven-time European football champions AC Milan on Monday announced a long-term partnership with Puma which will be effective from July 1. Puma will become the official partner of AC Milan and will serve as the global technical supplier and official licensing partner of the Italian football giant.
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