Advertising

LONDON: To cement Gatorade's commitment to transforming participation in sport across the world, the PepsiCo drinks brand is launching its global programme, Fuel Tomorrow, by committing to help 2,500,000 teens across the world access the life changing power of sport by 2030.

The programme, originally Gatorade's U.S equity in sport platform, is being expanded globally following research conducted by Gatorade. It surveyed 2,500 parents of teens aged 13-17 from numerous markets and identified the biggest barriers preventing teens from playing or staying in sport. These include: 

Jan 29, 2018 13:01
GENEVA: Swiss watch brand Anonimo has added to its portfolio of motorsport partnerships with a new multi-year agreement as the official timekeeper of the FIA World Rally Championship starting with the 2018 season, which kicked off last weekend with the legendary Monte-Carlo rally, the first of 13 rounds this year (see below for full calendar). 
Jan 19, 2018 12:01
MUMBAI: Rupinder Pal Singh, India's drag-flick specialist and penalty corner expert, has signed up with Cornerstone Sport, the Mumbai-based brand consultant  and talent representation agency. Cornerstone will work with the hockey ace on the management of his brand endorsements, commercial engagements and appearances. 
Jan 11, 2018 12:01
MUMBAI: India Under-19 cricket team captain Prithvi Shaw was on Wednesday signed as the brand ambassador of popular protein brand Protinex for five years. The youngster will be the face of global food company Danone's Protinex and would feature in key brand campaigns and initiatives, IANS reports.
Jan 06, 2018 15:01
HYDERABAD: Ace Spanish shuttler Carolina Marin, along with players of the Hyderabad Hunters franchise in the Premier Badminton League, has launched 'Mera Hoardings', a billboard advertising marketplace mobile app here. The app allows multiple hoarding companies and agencies sign up and register themselves to sell their vacant billboard/hoardings on online, a release from Mera Hoardings states.
Jan 02, 2018 12:01
MUMBAI: Sony Pictures Networks India is on track to cash in on the the most high profile cricket tour it will telecast since its acquisition of the Ten Sports Network from the Zee Group in September 2016, SPN's network sales head Rogit Gupta asserts.
Dec 21, 2017 10:12
MUMBAI: Indian skipper Virat Kohli has overtaken Bollywood star Shah Rukh Khan as the most valuable celebrity in the country, according to the latest Duff and Phelps brands report. Kohli’s brand value was $144 million, up 56 per cent from last year, with Shah Rukh Khan coming in second at $106 million.
Dec 04, 2017 11:12
HYDERABAD:  The upcoming United Arab Emirates-based T10 Cricket League (TCL) has Hyderabad’s Heera Group as title sponsor.  The newest franchise based short form cricket league launches later this month featuring 90-minute contests lasting 10-overs-a-side. The tournament wil run for four days from 14-17 December.
Dec 02, 2017 14:12
MADRID: The FIM Moto2 and Moto3 World Championships will continue racing on Dunlop tyres until at least the end of the 2020 season, with a new contract extension securing the future of this long-standing partnership for at least another three years. 
Nov 29, 2017 08:11
MELBOURNE: Cricket Australia has announced luxury Swiss watchmaker, Hublot, has come on board as Official Licensed Watch of Cricket Australia for the 2017-18 summer of cricket.  
Nov 29, 2017 07:11
MADRID: Nivea Men and Real Madrid, partners since 2013 in select countries, have signed a five-year contract extending the association between the male care product major and LaLiga giants to cover 70 markets.