Data Analytics

IPL viewership on Disney Star up 18% at 475m after 34 matches

thomas1

Apr 26, 2024 20:04

Read more about IPL viewership on Disney Star up 18% at 475m after 34 matches
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Disney Star has achieved a cumulative reach of 475 million viewers accompanied by 245 billion minutes of total watch time, a growth of 18% in consumption compared to the previous edition, according to the latest data released by BARC.

The broadcaster has also recorded a growth of 5% on TV reach for live broadcast compared to the previous highest recorded in 2019. Disney Star also witnessed a growth of 19% in TVR for the first 34 matches compared to the previous edition.

Feb 09, 2022 18:02

ICC appoints Turnstile to evaluate its sponsorship program

DUBAI: The International Cricket Council (ICC) has appointed Turnstile to work alongside its commercial team to value its sponsorship program for the next commercial rights cycle. This remit encompasses all ICC events being held from 2024 to 2031, including the ICC Men’s and Women’s Cricket World Cups and T20 World Cups.

Feb 01, 2022 11:02

YouGov Sports Buzz Rankings 2022: IPL tops in India yet again

MUMBAI: The Indian Premier League tops YouGov’s 2022 Sports Buzz Rankings in India for the second year in succession (no surprises there) with a Buzz score of 50.8. Even in its 14th season and interrupted by COVID outbreaks which forced it to relocate to the UAE – the IPL continues to hold Indians in its thrall, creating a lot of positive Buzz.

Jan 25, 2022 17:01

FC Goa has 33m fans across country: YouGov Sport study

MUMBAI: A study conducted by market research firm YouGov for Hero Indian Super league franchise FC Goa indicate that the football club has 33 million fans across the country. The omnibus YouGov survey covered 14 cities, which includes 4 major cities, 6 tier 2 cities (including places in Goa) and 4 tier 3 cities.

Jan 20, 2022 19:01

Gopichand co-founder of AI-centred sport analytics platform

HYDERABAD: Chief national badminton team coach Pullela Gopichand is now donning a new hat – that of a co-founder of Hyderabad-based Matchday.ai, which developed a sport analytics platform using artificial intelligence. Harsha Vardhan Kommana and Ganesh Yaprala are the other co-founders of Matchday.ai, which was set up in 2019.

Jan 11, 2022 15:01

Discovery Inc invests in advanced TV ad company OpenAP

NEW YORK: OpenAP and Discovery, Inc. have announced that Discovery, Inc. will become a minority owner of OpenAP, the advanced advertising company that FOX, NBCUniversal and ViacomCBS have earlier invested in.

Jan 04, 2022 14:01

No. of sports personalities up 111% in WC’21 over WC’16: TAM

MUMBAI: TAM Sports has released its report on the ICC T20 World Cup 2021 - 'TAM Sports-ICC T20 World cup Celebrity Endorsement Report'. This report is for all matches of ICC T20 World Cup and for all the channels on which matches are telecast.

Dec 14, 2021 11:12

Anisha Iyer, OMG Thailand chief product officer, named OMD India CEO

MUMBAI: Omnicom Media Group (OMG) India's media network OMD has appointed Anisha Iyer as its new chief executive officer, effective start of January 2022.

Dec 13, 2021 10:12

Mobile gaming accounts for 90%+ of Indian gaming market: Study

NEW DELHI: Mobile gaming contributes more than 90% to the current $1.6 billion gaming market in the country, according to the latest report by the Internet and Mobile Association of India (IAMAI). India is currently home to over 430 million mobile gamers and the number is estimated to grow to 650 million by 2025, according to the study accessed by IANS.

Dec 08, 2021 16:12

Sportradar, Kambi, extend partnership deal for sports data in US

NEW YORK: Sportradar and Kambi have announced a five-year extension to their wide-ranging betting partnership. The deal reestablishes Sportradar as Kambi’s exclusive supplier of NBA, NHL, MLB, and college sports data in the US market. Kambi, the leading platform provider to sportsbooks in the US, has been a Sportradar partner since sports betting became legal in the US in 2018.

Dec 08, 2021 15:12

Google's Year in Search: IPL No.1, Neeraj Chopra top personality

MUMBAI: Google India Wednesday announced the results for its Year in Search 2021, recapping the top search trends of 2021 in India. And for the second year running, it was the Indian Premier League (IPL) that "topped the charts". The listing reveals what Indians searched for the most throughout the year across news, sports, entertainment and other categories.

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