MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 6, which has analysed data from the first 48 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.
Data Analytics
Aug 19, 2020 14:08
NEW DELHI: Deloitte Touche Tohmatsu India LLP (Deloitte) on Tuesday announced the acquisition of Spatial Access, a leading specialised advertising and marketing advisory and analytics firm.
The move will augment Deloitte's advisory capabilities and enable brands to make more efficient advertising and marketing decisions.
Aug 10, 2020 18:08
DUBAI: The International Cricket Council is the number one sports’ governing body for video views on Facebook, with more views on the platform than any other leading sporting organisations in 2020, tyhe ICC claims.
The results, from Facebook's own analytics tool CrowdTangle, claims that the social media giant's own page is receiving more than double the engagement of other global sporting federations.
Jul 27, 2020 15:07
NEW YORK: Analytics major Nielsen Holdings plc, has sold its social media TV measurement and audience insights software provider Nielsen Social to Talkwalker, a global social listening and analytics company.
While financial terms were been disclosed, Talkwalker declared the "acquisition will build on its existing strength in serving global brands".
Jul 21, 2020 17:07
LAUSANNE: World Table Tennis (WTT), the new commercial arm of the International Table Tennis Federation, has announced four top-level professional partners, to "help elevate table tennis to the global sports elite".
After the recent unveiling of WTT’s strategic partnership with IMG, WTT has entered into collaborations with the following partners:
Jul 15, 2020 20:07
SINGAPORE: Content Arena the software provider specialising in solutions to facilitate sports media rights trading - best known for its B2B marketplace - has announced two new appointments to continue its expansion by adding Lukas Zajancauskas as director of Strategy and Business Development, and Harrison Hancock as director of Business Operations, to its management team.
Jul 10, 2020 18:07
MUMBAI: The fallout from global industry data major Nielsen's announcement earlier this week of plans to “exit several smaller, underperforming markets and non-core businesses” has had an immediate negative impact in the Asia Pacific region with the closure of the India and Singapore offices of Nielsen Sports.
In a related development, the South Africa office of Nielsen Sports has also got the chop.
Jul 07, 2020 16:07
SINGAPORE: Leading Asian MMA promotion ONE Championship Tuesday announced a strategic partnership with Microsoft that will harness the tech giant’s cloud to transform the digital fan experience and enhance collaboration for its employees.
Jul 07, 2020 16:07
JOHANNESBURG: Cricket South Africa (CSA) has appointed Stats Perform, the SportsTech leader in data and AI technology, as their exclusive Official Data Partner for international and domestic competitions.
Jul 01, 2020 18:07
LAUSANNE: As part of its mission to empower and support athletes around the world, the IOC, in partnership with Intel, is to extend life-coaching, mentoring, and learning and development services to athletes through the Athlete365 community.
Jun 26, 2020 19:06
LONDON: Global technology company IBM and the All England Lawn Tennis Club (AELTC), home to the Wimbledon Grand Slam Championship, recently put pen to paper on a new long term contract, extending a 30-year partnership.
However looking to the future, IBM and the AELTC have agreed a new model for the next phase of their partnership.