Esports

Universal Music joins hands with eSports company 

Last updated : Aug 27, 2018 16:08
SportzPower Team
Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Tags
eSports
gaming
music
Jan 25, 2019 11:01
Sportradar forms JV with esports big data company
LONDON: DOJO Madness, a leading big data company in esports, and data analytics firm Sportradar have announced the launch of Bayes Esports Solutions, a joint venture that leverages esports data products for business customers, including betting companies, esports broadcasters and general media.
Jan 19, 2019 15:01
Lagardere to handle League of Legends Europe’s commercial interests
LONDON: Lagardère Sports, one of the world’s leading sports marketing agency, announced Tuesday that it has signed a multi-year partnership with Riot Games, the owner of the hot-selling eSports property, the League of Legends European Championship (LEC).
Jan 17, 2019 13:01
Kia takes title rights to European League of Legends tourney
SEOUL: South Korean automobile maker Kia Motors has extended its wide range of sport sponsorship deals, foraying into eSports this time, being named the official partner and title sponsor of the League of Legends European championships (LEC).
Jan 16, 2019 13:01
Puma to sponsor world's most valued eSports team Cloud9
NEW YORK: German apparel and lifestyle brand Puma has made its first foray into the world of eSports, announcing its association with League of Legends team Cloud9. League of Legends is the highest valued eSports property in the world, credit for which goes to Cloud9 being valued at $310 million according to Forbes in 2018.
Jan 12, 2019 13:01
Oppo named title sponsor of Tencent’s ‘PUBG Mobile India Series 2019’
NEW DELHI: Oppo, the leading Chinese smartphone brand, has partnered with Tencent Games and PUBG Corp for the 'Oppo PUBG MOBILE India Series 2019', the first official open-to-all tournament hosted in India. For the tournament, Oppo has sponsored a prize-pool of Rs 10 million, including cash and latest smartphones.
Jan 02, 2019 13:01
Rajya Sabha
Online gaming bill tabled in Rajya Sabha
NEW DELHI: Thiruvananthapuram Member of Parliament (MP) and senior Congress leader Shashi Tharoor introduced a Private Members bill called the Sports (Online Gaming and Prevention of Fraud) Bill in the Rajya Sabha on Friday, IANS reports.
Dec 19, 2018 14:12
Miami to host the world's first multi-category eSports competition
MIAMI: Ultimate Gamer, the first open multi-game e-sports festival built to test gamers in different genres, announced Tuesday the launch of ticket sales and player registrations for the 9-10 March 2019 event. It is the first-of-its-kind gaming festival and a celebration for the entire gaming community that will crown one player the 'Best Gamer in the World.' 
Dec 15, 2018 13:12
GamerConnect names ACT FiberNet as official connectivity partner
BENGALURU: GamerConnect, India’s only gaming technology showcase platform, has named ACT Fibernet as its official connectivity partner, Television Post reports. ACT will provide high-speed fibre broadband for the GamerConnect 2-day event that will be held from 15-16 December 2018 at the Koramangala Indoor Stadium in Bengaluru.
Dec 12, 2018 15:12
MotoGP names new official licensee
MADRID: XControllers has been as announced as the new partner of MotoGP and the MotoGP eSport Championship, with the Spanish company coming on board as an official licensee for the launch of the first ever MotoGP personalised SONY PS4 Controllers. 
Dec 11, 2018 14:12
YouTube received 50bn hours of gaming content views in 2018: Report
NEW YORK: YouTube’s global head of gaming, VR, content and partnerships Ryan Wyatt has declared that the global video content giant has clocked people across the world having spent in excess of 50 billion hours watching gaming videos on the platform in 2018, venturebeat.com reports. The number is double than that of Americans’ spending time travelling to work within a year.
Subscribe to Esports