Basketball

The NBA has debuted its new campaign, "Playoff Mode. It’s a Thing", which is now streaming across all NBA's social platforms and on the NBA App. 

The campaign premieres on TNT during the 2024 SoFi NBA Play-In Tournament, which tips off with the Los Angeles Lakers taking on the New Orleans Pelicans, followed by the Golden State Warriors visiting the Sacramento Kings, as each team competes to secure a spot in the 2024 NBA Playoffs.

Oct 17, 2018 12:10
LONDON: The National Basketball Association (NBA) and Norwegian announced Monday a partnership that sees Norway’s budget airline named presenting partner of the NBA London Game 2019. The regular-season game will feature the Washington Wizards and the New York Knicks at The O2 Arena on 17 January next year.
Oct 15, 2018 15:10
MUMBAI: Air Canada, Canada's largest domestic and international airline, is bringing its global ‘Fly the Flag’ initiative to Mumbai to celebrate people making a mark in India in local communities while displaying the values of diversity, equality, and inclusivity.
Oct 05, 2018 14:10
LOS ANGELES: NBA legend Kobe Bryant has expanded his business interests valued at approximately $300 million by investing in Art of Sport, a body care brand formed last year by German-American entrepreneur, Matthias Metternich and Brian Lee.
Sep 24, 2018 12:09
CHICAGO: German oil and additive specialist Liqui Moly has agreed a dollar seven-digit sponsorship agreement with the Chicago Bulls. Advertising in the stadium and on social media seeks to tap into the broad appeal of the American basketball team.  “This is our largest-scale sponsorship program ever in North America,” says Peter Baumann, marketing manager at Liqui Moly, of the two-year deal.
Sep 07, 2018 16:09
MUMBAI: St. John’s Edge, a club that competes in the National Basketball League of Canada, has announced the signing of Indian player Satnam Singh Bhamara for the upcoming season of the league. 
Sep 06, 2018 17:09
NEW YORK: Beats by Dr Dre (Beats), the leading global premium headphone brand co-founded by Dr Dre and Jimmy Lovine, and the National Basketball Association (NBA) Wednesday announced a comprehensive marketing and merchandising partnership that will make the company the official headphone, wireless speaker and audio partner of the NBA, Women’s National Basketball Association (WNBA), NBA G League and USA Basketball beginning
Sep 04, 2018 14:09
HYDERABAD: One of the most prestigious 3x3 basketball tournaments in the world, the FIBA 3x3 World Tour Masters is coming to India for the first time on 22nd and 23rd September 2018 and the city is all set to host it.
Sep 01, 2018 14:09
MUMBAI: Two weeks after launching the TSG Football School, The Sports Gurukul on Friday officially announced the formation of the TSG Basketball School in association with Core Focus Training (CFT) from the USA. 
Aug 13, 2018 18:08
ORLANDO: The NBA is considering hosting a pre-season game in Mumbai next year, the league's commissioner Adam Silver has said. 
Aug 01, 2018 15:08
NEW YORK: MGM Resorts International and the National Basketball Association (NBA) have announced a new multi-year partnership that will make MGM Resorts the official gaming partner of the NBA and WNBA.  The announcement was made here Tuesday by NBA commissioner Adam Silver and MGM Resorts International chairman & CEO Jim Murren.