Basketball

Chris Rock voices NBA campaign 'Playoff Mode. It’s a Thing'

SportzPower Team

Apr 17, 2024 19:04

Read more about Chris Rock voices NBA campaign 'Playoff Mode. It’s a Thing'
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The NBA has debuted its new campaign, "Playoff Mode. It’s a Thing", which is now streaming across all NBA's social platforms and on the NBA App.

The campaign premieres on TNT during the 2024 SoFi NBA Play-In Tournament, which tips off with the Los Angeles Lakers taking on the New Orleans Pelicans, followed by the Golden State Warriors visiting the Sacramento Kings, as each team competes to secure a spot in the 2024 NBA Playoffs.

Apr 24, 2018 16:04

Steph Curry signs landmark media deal with Sony Pictures Entertainment

NEW YORK: Media and entertainment giant Sony Pictures Entertainment has announced a multi-year deal with top NBA star, Steph Curry for its film, television and worldwide partnerships operations in what is said to be the biggest media deal an athlete has signed till date.

Apr 19, 2018 18:04

FIBA unveils Basketball World Cup 2019 mascot

BEIJING: Fans have voted for "Son of Dreams" to be the official mascot of the FIBA Basketball World Cup 2019. This was made official on Wednesday - 500 days before the first-ever 32-team edition of FIBA's flagship competition tips off on August 31, 2019 - when Son of Dreams was unveiled during a ceremony at the Wukesong Indoor Stadium in China's capital.

Apr 18, 2018 15:04

Harlem Globetrotters add juice drink to partner roster

ATLANTA: The Harlem Globetrotters and Tum-E Yummies have announced a partnership that will make the fruit flavored water drinks line the official juice drink of the exhibition basketball team.

Apr 12, 2018 17:04

SPN, NBA launch outreach campaign

MUMBAI: NBA and Sony Pictures Networks (SPN) have launched a campaign titled ‘Swag Ka Khel’, targeting Hindi-speaking audiences. The campaign tag line, which roughly translates as ‘the sport with swagger’, aims to reach out to and engage the audience whose primary language is Hindi.

Apr 03, 2018 11:04

Brooklyn Nets mark 'India Day' with some Bollywood moves

NEW YORK: On Sunday, April 1, the Brooklyn Nets celebrated "India Day" when they hosted the Detroit Pistons at Barclays Center at 6 pm local time. The evening, managed by events firm ExcelIndia, included elements that celebrate "Indian heritage and culture" (read shout outs to contemporary Hindi film music and dance).

Mar 27, 2018 16:03

YouTube TV is NBA finals presenting partner

NEW YORK: The National Basketball Association (NBA) and YouTube Monday announced a groundbreaking partnership making YouTube TV – the live TV streaming service – the first-ever presenting partner of the NBA finals. The multiyear partnership also includes YouTube TV as the presenting partner of the finals for the Women’s National Basketball Association (WNBA) and the NBA G League, the NBA’s official minor league.

Mar 15, 2018 13:03

NBA, Culture Machine dunk digital content partnership

MUMBAI: The National Basketball Association (NBA) and digital media company Culture Machine have announced a content partnership deal to produce and deliver game highlights and original programming to fans in India through several NBA and Culture Machine platforms. Fans can access the content for free through the NBA App, Being Indian, Put Chutney, Viva, and Blush.

Mar 10, 2018 13:03

NBA schedules games targeting India prime time

MUMBAI: The National Basketball Association (NBA) Friday announced the first-ever broadcasts of live NBA games that will air during prime time in India. From March 11 – April 8, the NBA will schedule a weekly game for live prime time broadcast in India every Sunday at 10 pm on SONY SIX, SONY SIX HD, SONY TEN 3 and SONY TEN 3 HD.

Feb 19, 2018 12:02

NBA looks to bring pre-season game to India 'in next few years'

LOS ANGELES: NBA commissioner Adam Silver has expressed the hope that India could host an NBA pre-season match in "the next few years". Silver made his comments at a press conference here Saturday prior to the 67th NBA All-Star game in which Team LeBron overcame Team Steph 148-145.

Feb 10, 2018 14:02

Kevin Garnett named global brand ambassador for AND1 08

NEW YORK: Sequential Brands Group, Inc. has announced a multi-year partnership with NBA legend Kevin Garnett as the creative director and global brand ambassador for its basketball brand AND1.

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