Data Analytics

IPL viewership on Disney Star up 18% at 475m after 34 matches

thomas1

Apr 26, 2024 20:04

Read more about IPL viewership on Disney Star up 18% at 475m after 34 matches
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Disney Star has achieved a cumulative reach of 475 million viewers accompanied by 245 billion minutes of total watch time, a growth of 18% in consumption compared to the previous edition, according to the latest data released by BARC.

The broadcaster has also recorded a growth of 5% on TV reach for live broadcast compared to the previous highest recorded in 2019. Disney Star also witnessed a growth of 19% in TVR for the first 34 matches compared to the previous edition.

Jan 27, 2024 17:01

6 EPL teams among top-10 top revenue-generating clubs: Deloitte

The total revenue generated by the top 20 Money League clubs in 2022/23 is a record €10.5 billion, a 14% increase over the previous year and pre-pandemic levels (€9.2bn – in both 2021/22 and 2018/19).

Jan 19, 2024 16:01

OMG India appoints Sporjo's Jigar Rambhia as Sports lead

Omnicom Media Group (OMG) India has appointed Jigar Rambhia to lead its Sports Practice. Jigar joins OMG with a wealth of experience and a proven track record in the sports industry.

Jan 16, 2024 16:01

After Viacom18, Disney Star releases ad rates for IPL 2024

Disney Star has reportedly released its ad rates for the 2024 edition of the Indian Premier League for SD and HD channels. Per an Economic Times report, the broadcaster is seeking Rs 167 crore for co-presenting sponsorships and Rs 83 crore for associate sponsorships on standard definition channels.

Jan 15, 2024 17:01

FIH defends signing with betting agency, says it’s 'way forward'

The International Hockey Federation (FIH) on Sunday defended its decision to partner with Sweden-based Spring Media, a service provider for betting platforms, stating that it is a vehicle to generate funds for the development of the game.

Jan 09, 2024 19:01

Sports chnl genre ad volumes up 53% in Jul-Sept ’23: TAM

MUMBAI: TAM Sports has released its 'TAM AdEx - Quarterly Advertising Report on Sports Channel Genre for Jul-Sept ’23'.

Dec 20, 2023 17:12

NHL, BetMGM extend North American partnership

JERSEY CITY, NJ and NEW YORK: BetMGM, a leading sports betting and iGaming operator, and the National Hockey League (NHL) Wednesday announced a multi-year North American partnership extension.

Dec 18, 2023 18:12

IMG ARENA scores Cricket West Indies data, streaming rights

LONDON: IMG ARENA, a leading sports data and technology supplier for the betting, media and performance sectors, has secured the exclusive global data and streaming rights for Cricket West Indies, in partnership with leading cricket data and analytics provider, CricViz.

Dec 11, 2023 18:12

Rahul Dravid leads overall & sports celeb rankings in CWC’23

MUMBAI: TAM Sports has released the celebrity endorsement report for ICC Cricket World Cup 2023. The volume of ads featuring celebrity endorsements increased by 55% in ICC CWC’23 compared to ICC CWC’19 In the ICC World Cup’23, the Sports Persons secured the most significant brand endorsements, closely followed by the Film Actors

Dec 07, 2023 14:12

Genius Sports launches fan identification advertising solution

Sports data and technology company Genius Sports Wednesday launched an new identification solution, FanHub ID. The privacy-compliant solution uses proprietary online and offline data signals to build fan-based profiles, giving marketers and content owners new opportunities to reach and measure engaged sports audiences at scale.

Dec 06, 2023 18:12

India has highest percentage of sports superfans: Insta survey

Gen Z in India has shifted gears, from prioritizing careers to being super on point with meme preferences, and exploring a variety of food flavors. They’re totally leading the trend game, as per our 2024 Instagram Trend Talk insights.

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