Other Sports

Sony, Natekar Sports to invest $10m+ in World Pickleball League

SportzPower Team
May 09, 2024 21:05

MUMBAI: India’s growing reputation as a potential racquet sports hub is all set to get a massive boost with the launch of the World Pickleball League (WPBL), the first-ever professional pickleball league, envisaged by Natekar Sports and Gaming (NSG) and Sony Entertainment Talent Ventures India (SETVI).

NSG, is a company promoted by ‘former Davis Cup star and Arjuna Awardee Gaurav Natekar and his wife, ‘Arati Ponnappa Natekar, also a former India #1 in Tennis. SETVI is a joint venture between Sony Music Entertainment and Sony Pictures Entertainment.

Sep 29, 2018 15:09
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JSW Sports goes public on talent mgmt foray with Bajrang signing
MUMBAI: JSW Sports, the sports arm of the diversified JSW Group conglomerate, Friday unveiled wrestler Bajrang Punia as the latest athlete to be supported by the company.  The Asian Games and Commonwealth Games Gold medallist will be supported by a dedicated team of experts to help prepare for upcoming competitions beginning with the World Championships in Budapest in October. 
Sep 19, 2018 09:09
Hima Das adidas
Hima Das's 1st endorsement deal is with adidas
NEW DELHI: The Indian arm of German sportswear giant adidas announced here Tuesday the appointment of India's teenage track sensation Hima Das as its new brand ambassador. adidas is Das’s first endorsement deal. While financial terms were not disclosed, Mint reports Das's annual endorsement fee as between Rs 1-1.5 million, along with racing and training brand merchandise.
Sep 18, 2018 12:09
archery association logo
World Archery warns AAI, Indian archers’ participation in jeopardy
MUMBAI: World Archery (WA), the sport’s global governing body has given an ultimatum to the now de-recognised national archery federation of the country, Archery Association of India (AAI) of getting its act right by registering its constitution as per the Sports Code and conducting fresh elections for proper governance and recognition.
Sep 17, 2018 08:09
Eliud Kipchoge shatters marathon world record in Berlin
Eliud Kipchoge shatters marathon world record in Berlin
BERLIN: For Kenya's Olympic champion Eliud Kipchoge, breaking the marathon world record was always about when and not if. But the manner in which he did it Sunday in Berlin - delivering the largest single improvement timing since Derek Clayton improved the mark by 2:23 way back in 1967 - makes it without a shade of doubt the greatest performance in the history of marathon running on the male side.  
Sep 11, 2018 17:09
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Amazon takes title rights to Ironman World Championship 2018
TAMPA, Fla.: Ironman, a Wanda Sports Holdings company, has announced e-commerce giant Amazon as title sponsor of the 2018 Ironman World Championship and Official Sports Nutrition Retailer of the iconic triathlon event that will take place on Saturday, October 13 in Kailua-Kona, Hawai`i. 
Sep 03, 2018 12:09
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MTB Himalaya draws strong international field
SHIMLA: The Hero MTB Himalaya, considered to be one of the toughest cross-country cycling races in the world, has confirmed the participation of as many as 72 cyclists from more than 15 countries for the 14th edition of the event starting on September 27, IANS reports.
Sep 01, 2018 14:09
Chennai’s ICF, Nike to sponsor heptathlete Barman’s customised shoes
CHENNAI: Asian Games 2018 gold medallist heptathlete Swapna Barman is likely to receive customised shoes from global sports brand Nike, Press Trust of India reported on Friday. It was the General Manager of the city-based Integral Coach Factory (ICF), S Mani who instructed the Sports Branch to get in touch with Nike for designing the shoes and sending them to Barman at the earliest in Jakarta according to sources. 
Aug 31, 2018 13:08
Dutee Chand Silver 100m Asian Games
Rs30m cash award aside, Odisha govt to fund Dutee’s training for Tokyo 2020 
BHUBANESWAR: Odisha chief minister Naveen Patnaik announced on Thursday that his government will sponsor Asian Games 2018 Silver medallist Dutee Chand for her training keeping the Tokyo Olympics 2020 in mind, Press Trust of India reports.
Aug 30, 2018 14:08
PSA’s SQUASHTV to cover top junior events in 2019 and 2020
BIRMINGHAM: The broadcast arm of the Professional Squash Association (PSA), SQUASHTV will be producing live coverage of one of the most prestigious youth competitions in the sport, the Dunlop British Junior Open and the European Team Championships in 2019 and 2020 in association with England Squash.
Aug 30, 2018 14:08
Surfing Australia, Oakley to extend partnership till 2021
MELBOURNE: Surfing Australia, the country’s governing body of the sport has announced an extension of its partnership with global brand Oakley for the next three years. 
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