Formula 1

PUMA inks deal as F1 licensing partner & trackside retailer

SportzPower Team
May 04, 2023 18:05

HERZOGENAURACH, Germany: PUMA and Formula 1 have signed an agreement which will make the sports company the official supplier at F1 races, granting the brand the right to produce F1 branded apparel, footwear and accessories. 

PUMA will also equip F1 staff at track and create F1 fanwear that targets the sport’s different audiences with lifestyle and motorsport collections. The contract includes exclusive rights to sell F1 fanwear and fanwear of all ten teams around the race circuit starting 2024.

Oct 27, 2018 14:10
Rich Energy gets over failed Force India bid with Haas F1 title sponsorship
MEXICO CITY: Rich Energy, the premium British energy drink brand, has been named as the title partner of the American Formula 1 team, Haas F1 in multi-year agreement beginning with the 2019 season. The partnership will result in a significant livery change to incorporate the colours of Rich Energy, while the team name will become Rich Energy Haas F1 Team.
Oct 20, 2018 16:10
Coca-Cola logo
Coca-Cola rides McLaren for 1st F1 association
LONDON: McLaren Racing and Coca-Cola have announced a new partnership that will see the companies collaborate for the remainder of the 2018 Formula 1 season. The partnership will see the Coca-Cola brand carried on a Formula 1 car for the first time as part of the McLaren Racing livery, and continues its rich history of sports sponsorship, including motorsport.
Oct 04, 2018 13:10
Ferrari changes F1 livery for partner Philip Morris’ ‘Mission Winnow’ 
TOKYO: Formula 1 heavyweights Ferrari will have its cars adorning a new livery beginning with the Japanese Grand Prix which will take place during the upcoming weekend.
Sep 18, 2018 17:09
F1 logo
F1 joins ISG, Sportradar to enable live in-play betting
LONDON: Formula 1 Tuesday day announces a ground-breaking sponsorship and data rights commercial partnership with Interregional Sports Group (ISG) to produce an F1 betting offering and give fans new ways to get closer to the world’s most prestigious motor racing competition.
Sep 15, 2018 13:09
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F1 unveils concept images of 2021 season racing cars
LONDON: Formula 1 on Friday unveiled three concept images of the racing cars that will be used in the 2021 season, emphasising that the radical changes envisioned will make racing more competitive.
Sep 03, 2018 12:09
Formula 1 takes ‘F1 TV’ to fans’ smartphones and tablets
LONDON: Months after launching F1 TV, Formula 1 has officially announced that the same been made available to fans as an app on their mobile phones and tablets and can be downloaded from the Apple App store and the Google Play store on iOS and Android devices respectively.
Sep 01, 2018 16:09
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F1 releases draft calendar for 2019 season
LONDON: Formula 1 is all set to submit their newly-released draft calendar of the 2019 World Championship season to the FIA for approval. The governing body of world motorsport will finalize it in a special council meeting on 12 October this year. For the third time in history, F1 will feature 21 Grand Prix races with 11 of them taking place in Europe, 5 in Asia, 4 in the Americas and 1 in Australia.
Aug 29, 2018 14:08
Formula 1 launches official video game ‘F1 2018’
LONDON: Formula 1 has launched ‘F1 2018’, its official video game across the world. The game can now be purchased by PlayStation 4, Xbox and Windows PC users and has been developed and published by the Reliance ADAG-owned firm, Codemasters in the United Kingdom. 
Aug 29, 2018 13:08
Formula 1 launches official video game ‘F1 2018’
LONDON: Formula 1 has launched ‘F1 2018’, its official video game across the world. The game can now be purchased by PlayStation 4, Xbox and Windows PC users and has been developed and published by the Reliance ADAG-owned firm, Codemasters in the United Kingdom. 
Aug 25, 2018 17:08
New Balance named presenting partner of F1 eSports series
LONDON: Formula 1 has announced global footwear and lifestyle brand New Balance as the presenting partner for its upcoming F1 eSports series. From activations around the three Pro Series live events to branded digital content, New Balance will be fully integrated into the F1 eSports Pro Series Championship. Drivers will be sporting the brand’s socks and shoes while racing for their official F1 teams.
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