Formula 1

PUMA inks deal as F1 licensing partner & trackside retailer

SportzPower Team
May 04, 2023 18:05

HERZOGENAURACH, Germany: PUMA and Formula 1 have signed an agreement which will make the sports company the official supplier at F1 races, granting the brand the right to produce F1 branded apparel, footwear and accessories. 

PUMA will also equip F1 staff at track and create F1 fanwear that targets the sport’s different audiences with lifestyle and motorsport collections. The contract includes exclusive rights to sell F1 fanwear and fanwear of all ten teams around the race circuit starting 2024.

Apr 04, 2019 16:04
F1 teams with Will Smith's prodn co for b'cast ent prog
NEW YORK: Formula 1 has teamed up with Will Smith's production company Westbrook Studios to initiate a new broadcast entertainment initiative that will bring together A-list celebrities and the F1 racing circuit. The initiative, which will see celebrities do pre-filmed stunts and challenges, as well as live performances set around F1 Grand Prix weekends, could hit screens by 2020.
Apr 03, 2019 15:04
F1 Esports Series to kick off 3rd season 8 Apr
LONDON: Formula 1 has announced that the third instalment of the F1 New Balance Esports Series will kick off on 8 April. Building on the success of last year, the stakes for the 2019 season have been raised. Not only has the Series been extended to include even more racing, but the official F1 teams will be battling it out for more than double the prize money – with a $500,000 prize fund to be won.
Mar 28, 2019 11:03
HK-based firm to develop F1’s blockchain game
LONDON: Formula 1 will be launching a blockchain-based video game called ‘F1 Delta Time’ as it hasa awarded the global licensing rights for the same to Animoca Brands Corporation Limited.
Mar 26, 2019 12:03
Yas Marina offers travel packages for F1’s season-ending race
ABU DHABI: The UAE capital city’s Yas Marina Circuit Monday announced that an array of ticket options for international fans are on sale for what will be its biggest race weekend ever.
Mar 14, 2019 16:03
Ferrari launches special car to celebrate 90th year in F1
MILAN: Scuderia Ferrari, one of the popular teams in the Formula 1 competition, unveiled its much anticipated ‘SF90’ car in Melbourne to mark its 90th anniversary ahead of the 2019 season’s first Grand Prix race.
Mar 14, 2019 15:03
Tata Communications to power F1’s Williams Racing
LONDON: Formula 1 team ROKiT Williams Racing has confirmed Indian MNC Tata Communications as its official digital transformation partner starting the upcoming 2019 championship season.
Mar 12, 2019 17:03
Fox Sports sublicenses F1 rights in Japan to DAZN
LONDON: Formula 1 recently announced that DAZN, Perform Group’s live streaming service, will be broadcasting all the 21 races of the 2019 championship season in Japan. Fox Sports Asia, F1’s official pan-regional broadcaster has sub-licensed the rights to the OTT platform, thereby enhancing the partnership.
Mar 05, 2019 13:03
Ferrari drops Philip Morris in team name ahead of Melbourne GP
MELBOURNE: Formula 1 heavyweights Ferrari has removed its global partner, Philip Morris International from its team name at the start of the 2019 season this month, F1i reports.
Feb 28, 2019 13:02
Post F1 retirement, Alonso global face of McLaren Racing
LONDON: Formula 1 team McLaren Racing have announced that its former race driver and two-time world champion Fernando Alonso will become its new brand ambassador as per a wide-ranging agreement. Spain’s Alonso had contested in 95 races for McLaren in two separate stints, first in 2007 and second from 2015-2018 in what turned out to be a decorated F1 career.
Feb 21, 2019 15:02
Netflix to showcase F1’s 'Drive to Survive' docuseries from 8 Mar
LONDON: Formula 1 and Netflix Wednesday announced details of the highly-anticipated docuseries ‘Formula 1: Drive to Survive’, which will launch on the OTT video platform on 8 March 2019. It is a gripping, high-octane 10 part series, which for the first time in the sports history, a series such as this has been given exclusive and intimate access to the greatest racing championship in the world.
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