Advertising

Ageas Federal Life Insurance Tuesday introduced its latest brand campaign film, "Cradle to Crease", an initiative that drives home the message that while the future might be exciting, evolving and uncertain, by focusing on financial planning and investing in life insurance, one can face the future with optimism, hope and confidence.

In today's rapidly evolving landscape, a child’s future isn't as distant as it once seemed. Recognizing this, the campaign sheds light on the significance of early financial planning for parents through the lens of Sachin Tendulkar’s debut.

Sep 18, 2019 14:09
CARLSBAD, Calif.: Callaway Golf Company announced Tuesday that 17-year-old golf phenomenon Akshay Bhatia has joined its Tour staff.  The Indian origin American teenager officially turned professional last week, and he will play Callaway equipment on Tour.
Sep 16, 2019 12:09
MUMBAI: Sony Pictures Sports Network will bring the upcoming season of the most prestigious football club competition in the world - the UEFA Champions League - to Indian audiences 17th September onwards. 
Sep 14, 2019 12:09
MUMBAI: ASICS, which is expanding into sportstyle and athleisure segments in India, has roped in Hindi film action star Tiger Shroff as the face of the Japan-based footwear brand. The association will also see the India launch of the global #IMoveMe campaign - a contemporary expression of the company`s "founding philosophy `Anima Sana In Corpore Sano` - a sound mind in a sound body".
Sep 12, 2019 10:09
MUMBAI: The Advertising Club, the apex industry body, at its 65th Annual General meeting Wednesday, elected BARC India CEO Partho Dasgupta as president for the year 2019-20. The other office-bearers who have been elected unopposed to the managing committee for FY20 include Parth Singa (vice president), Dr Bhaskar Das (secretary), Aditya Swamy (jt. secretary), and Shashi Sinha (treasurer).
Sep 06, 2019 09:09
SINGAPORE: Dentsu Aegis Network Friday announced the appointment of Ashish Bhasin, CEO, Dentsu Aegis Network Greater South into the newly created role of CEO, Dentsu Aegis Network, APAC, effective immediately. 
Sep 03, 2019 17:09
MUMBAI: PepsiCo India’s sports drink brand Gatorade has released a digital film to commemorate the latest sporting milestone achieved by its brand ambassador PV Sindhu.  The ace shuttler created history last week in Basel, Switzerland, by becoming the first Indian to win the BWF championship. Gatorade has been enabling Sindhu’s performance since she came on board as brand ambassador in 2017. 
Aug 26, 2019 16:08
MUMBAI: She's got the power! PV Sindhu's World Championship winning effort in Basel on Sunday, coming as it does with under a year to go for Tokyo 2020, has not just catapulted India's badminton queen to serious Gold medal contender at the Olympic Games, but also means that India's most marketable female athlete will have brands lining up.
Aug 20, 2019 19:08
MUMBAI: Mahendra Singh Dhoni's talent management company Rhiti Sports Management has announced a strategic partnership between the legendary cricketer and CARS24. As part of the partnership Dhoni will own equity in the fast growing tech-enabled used car company and will also act as its brand ambassador.
Aug 13, 2019 18:08
MUMBAI: Co-working player Smartworks on August 12 said it has leased 25,000 sq ft area in its centre at Andheri, Mumbai to former test cricketer Nilesh Kulkarni's International Institute of Sports Management (IISM). Founded in April 2016, Smartworks has presence at 23 locations in 9 cities with a total footprint of 2.8 million sq ft, the company said in a statement.
Aug 08, 2019 17:08
MUMBAI: India’s sole TV viewership measurement company and the world’s largest audience measurement company, BARC India, Thursday launched a new online service called the “Self-Service Portal”. Aimed at empowering professionals who are in the business of data and analytics, the self-service portal offers a wide-range of TV viewership and audience analytics reports at the click of a few buttons.