Marketing

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Jun 25, 2022 06:06
DOHA, Qatar: Group ONE Holdings(ONE) and Media City Qatar have signed a Memorandum of Understanding (MoU) to develop a strategic long-term partnership, collaborating in the production and development of a wide range of global content in Qatar across multiple media sectors, including original programming, studio shows, and esports, that will strengthen Qatar’s growing media ecosystem.
Jun 25, 2022 05:06
MUMBAI: Abu Dhabi T10 has a rival with Caribbean swagger. Cricket West Indies and the Caribbean Premier League Wednesday announced The 6ixty – a new franchise-based 60-ball tournament that its promoters promise "will see brand new innovations that will change T10 cricket and make the game even faster paced and action packed".
Jun 25, 2022 04:06
BENGALURU: Edtech major BYJU'S has extended its Team India shirt sponsor deal with the BCCI for another 18 months (until the end of 2023).  Its original term expired in March just before the start of IPL 2022. The extension is valued at around $55 million in toto, or roughly $1m per game that Team India will play over the next 18 months.
May 27, 2022 15:05
CHENNAI: Indian Oil Corporation on Thursday formally inducted Grandmaster R Praggnanandhaa into the IOC "family". The "induction" took place at a function graced by IOC chairman Shrikant Madhav Vaidya and the regional head of IOC for Tamil Nadu and Puducherry, VC Asokan, here on Thursday, The Hindu reports.  Pragg, who is now 16 years of age, will be brought onto the rolls of IOC once he turns 18.
May 27, 2022 14:05
MUMBAI: After two months of IPL action, T20 cricket continues as Team India is all set to create history in a five-match T20 International series against South Africa. 
May 27, 2022 13:05
NEW DELHI: Electronics brand SWOTT has announced its partnership with cricketer Ravindra Jadeja as its brand ambassador for its smart fitness wearables.  SWOTT is looking to the partnership with Jadeja boosting the brand’s fitness-focussed portfolio and spreading awareness about its offerings to the masses.
May 25, 2022 17:05
NEW DELHI: esports streaming platform Rooter has signed what is claimed to be the country's biggest deal with the country’s most prominent and powerful esports team GodLike.  Deal size numbers were not disclosed. 
May 24, 2022 18:05
CHENNAI: All India Chess Federation (AICF) has joined hands with one of Asia’s leading chemical holding companies Indorama as co-sponsor of the Indian team for the upcoming 44th Chess Olympiad, scheduled in Chennai from July 28 to August 10.
May 24, 2022 18:05
NEW DELHI: Iodex, the pain relief brand from GSK Consumer Healthcare, has partnered with Cult.fit for its rapid recovery program to support fitness enthusiasts. Through this collaboration, a series of videos, dedicated to the 2R’s of exercise i.e. Rest & Recovery are being rolled out exclusively for Cult.fit members. 
May 24, 2022 17:05
LONDON: Lancashire Cricket has announced that Emirates, the world’s largest international airline, has signed a new seven-year extension of the club’s headline partnership, until 2029, making it the longest and biggest sponsorship in English domestic cricket.