Marketing

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Jan 17, 2022 19:01
NEW DELHI: LaLiga, Spain's top-flight football league, has celebrated its fifth anniversary since establishing local presence in India. 
Jan 17, 2022 18:01
LONDON: UK-based telecommunications giant Vodafone has announced a five-year partnership with Wimbledon as Official Connectivity Partner of The Championships and The All England Lawn Tennis & Croquet Club. While financial terms were not disclosed, UK's The Guardian reported it as a ‘multimillion pound’ deal.
Jan 14, 2022 18:01
MUMBAI: Parimatch News has recently launched a new ‘van activation’ feature to enhance the Pro Kabaddi League (PKL) viewing experience and bring viewers closer to the sport.
Jan 13, 2022 19:01
NEW DELHI: OR Esports has announced KFC India as the team’s ‘Winner Winner Chicken Dinner’ (WWCD) sponsor for 2022.  As sponsors, KFC would support streaming of gaming events and provide jerseys for players.
Jan 13, 2022 19:01
LONDON: Formula E and DHL have renewed their partnership and joint commitment to promoting e-mobility, smart cities and low-carbon lifestyles.
Jan 11, 2022 18:01
MUMBAI: Hyperice, a global high-performance wellness brand specializing in percussion, dynamic air compression, vibration, thermal technology, mind technology, and contrast therapy, Tuesday announced the launch of the new generations of its Hypervolt and Vyper lines in India - Hypervolt 2, Vyper 3 and Vyper Go.
Jan 11, 2022 17:01
PHILADELPHIA: Full-service sports marketing company Playfly Sports has announced the acquisition of sponsorship sales agency Premier Partnerships. 
Jan 11, 2022 14:01
KOCHI: Kerala Blasters FC (KBFC) is elated to reveal Nestlé munch as the Official Crunch Partner for the upcoming season of the Hero Indian Super League (ISL). Launched in 1999, the other products in the munch range include munch Nuts, munch Trip and munch Crisp Pop.  
Jan 07, 2022 21:01
NEW DELHI: Influencer marketing platform One Impression, whuch has raise $1 million (about Rs 7.4 crore) from a clutch of investors, has publicly "listed" Olympic Gold medallist Neeraj Chopra as an investor.
Jan 07, 2022 19:01
DUBAI: The ICC and FanCraze have come together to launch Crictos – the new official digital collectibles program of the ICC.  During the ICC Men's T20 World Cup 2021, the ICC announced that it was working with FanCraze to deliver an official digital collectibles program.