Marketing

Universal Music joins hands with eSports company

Last updated : Aug 27, 2018 16:08

SportzPower Team

Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments.

Tags

eSports

gaming

music

Read more about Universal Music joins hands with eSports company
Log in to post comments

Dec 09, 2020 11:12

Harman extends US assn to NBA India, inks multi-yr deal

MUMBAI: The National Basketball Association (NBA) and Harman have announced a multiyear marketing partnership that makes Harman and its JBL brand the official headphone, speaker, and audio partner of the NBA in India.

Dec 08, 2020 15:12

Hawks-adidas multi-yr assn covers range of mktng integrations

ATLANTA: The Atlanta Hawks and global sports and lifestyle brand adidas have officially inked a multi-year partnership that covers a wide variety of marketing integrations on and off the court, highlighting some of the hottest young stars of the NBA and engaging thousands of youth athletes across Georgia.

Dec 08, 2020 15:12

World C'ships 2022: FIVB appoints agencies for global campaign

LAUSANNE: For the lead up to the FIVB Volleyball World Championships 2022, the FIVB has selected Amsterdam-based WPPs Ogilvy Social.Lab as its lead strategic and creative agency to run its global brand communications and global media strategy and planning, and London-based Fifty Digital, a digital and social agency, following an open tender process with 17 agencies participating.

Dec 08, 2020 11:12

Bradman's 'Baggy Green' from 1928 Test debut to be auctioned

THE 'BAGGY GREEN' CAP THAT the late Australian all-time cricketing great Donald Bradman wore on his his Test debut against England in 1928 is being put up for auction on Thursday, December 10. In its description of the cap, Pickles Auctions stated: "Sir Donald Bradman was presented with his first Baggy Green In November 1928 for his first Test "Debut" against England, In Brisbane, QLD.

Dec 07, 2020 18:12

Leicester City FC collab with Japanese streetwear brand atmos

LONDON Leicester City and King Power have launched a unique collaboration with Japanese streetwear brand, atmos. The partnership brings the Foxes together with one of Asia’s foremost fashion collaborators for a capsule collection inspired by the club’s growing relationship with the people of Thailand and a shared determination to overcome the odds.

Dec 07, 2020 17:12

MLS, Kellogg’s announce multi-year partnership extension

NEW YORK: Major League Soccer and Kellogg’s have announced a multi-year partnership extension which designates Cheez-It and Pringles as the league’s official snacks, and Eggo as the official waffle. As part of the expanded partnership, Kellogg’s will continue to be an official partner of eMLS – MLS’ competitive EA SPORTS FIFA league.

Dec 03, 2020 14:12

WTA unveils comprehensive rebrand; new logo

ST. PETERSBURG, FL, USA: The WTA (Women’s Tennis Association) has introduced a new corporate identity, redefining the organization's strength as a collective unit of inspiring athletes and tournaments.

Dec 02, 2020 19:12

Roger Federer 'back in business' with his RF logo

MUMBAI: Tennis superstar Roger Federer, who earlier this year regained possession of the iconic RF logo from Nike, Tuesday announced on his Twitter handle: “The RF hat is back!”

Dec 01, 2020 18:12

Stephen Curry launches legacy brand with Under Armour

STEPHEN CURRY HAS JOINED THE ranks of sporting icons developing a personalised legacy line of sportswear. The Golden State Warriors superstar has partnered with Under Armour to create the Curry Brand, which launches Tuesday, December 1 and features footwear, apparel and accessories.

Dec 01, 2020 15:12

Star & Disney India unfurl ad solutions suite Sirius

MUMBAI: Star and Disney India on Tuesday launched Sirius, an end-to-end suite of advanced advertising solutions for marketers, media planners, and creative agencies.

Subscribe to Marketing