IPL

KL Rahul experiences 'Undie-pendence' in XYXX's latest campaign

SportzPower Team
May 08, 2024 17:05

XYXX, a men’s loungewear brand, has launched "Ultimate Undie-pendence", a new campaign featuring brand ambassador and investor KL Rahul.

The campaign's central pitch is around "men's enduring discomfort with conventional cotton underwear having been normalised as a way of life", and how that needs to change.

Conceptualised by Talented and produced by First December Films, the campaign portrays a dystopian world where men are physically shackled by their underwear, struggling with basic tasks due to perpetual discomfort.

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rcb athleisure
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