Marketing

Universal Music joins hands with eSports company

Last updated : Aug 27, 2018 16:08

SportzPower Team

Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments.

Tags

eSports

gaming

music

Read more about Universal Music joins hands with eSports company
Log in to post comments

Sep 16, 2022 16:09

Bruin-owned TGI Sport acquires virtual ad agency ISG

LONDON: TGI Sport, the global sports technology, media, and marketing company, has acquired virtual media solutions provider Interregional Sports Group (ISG), the company announced Friday.

Sep 16, 2022 15:09

EatFit launches new TVC with Varun Dhawan, Mithila Palkar

BENGALURU: Health food platform EatFit, housed under Curefoods, has launched a TVC with Varun Dhawan and Mithila Palkar that urges users to upgrade to delicious, nutritious, and quality food with EatFit.

Sep 16, 2022 15:09

PUMA, Virat collaborate for social media activation

NEW DELHI: PUMA and brand ambassador Virat Kohli Thursday collaborated on a video uploaded by the star cricketer and the sportswear brand on its social media platforms. The video, titled Do You Know Your Cricket Slang, put the spotlight on Kohli as the batting icon explained the meanings of popular local slangs used in Indian street cricket such as ‘Batta’ and ‘Baby Over’.

Sep 16, 2022 14:09

Dinesh Karthik fronts Gizmore digital campaign

NEW DELHI: Smart accessories brand Gizmore Thursday unveiled a new campaign for its smartwatches. The campaign stars brand ambassador Dinesh Karthik, aka DK. The campaign has a motivational message and urges people to focus on the end goals with the tagline "Finisher ban ke dikha".

Sep 16, 2022 13:09

Budweiser FIFA World Cup 22 global campaign

Budweiser kicks off World Cup campaign, biggest in its history

Budweiser, part of the AB InBev family of brands, Thursday debuted a global rallying-cry for FIFA World Cup fans: “The World is Yours to Take.” In partnership with international football icons Lionel Messi, Neymar Jr., and Raheem Sterling, Budweiser is launching its Official FIFA World Cup campaign in more than 70 countries, the farthest reach in the brand’s 146-year history.

Sep 15, 2022 10:09

Australia kit for T20 World Cup Indigenous-inspired

CANBERRA: The Australian men's cricket team has unveiled their playing kit for the T20 World Cup scheduled to start on October 16 in Australia. The team's kit was revealed by Cricket Australia on their Twitter handle on Wednesday.

Sep 15, 2022 10:09

Kerala Blasters announce ticket sales for their home matches

KOCHI: Kerala Blasters FC have announced the start of ticket sales to their opening match in Hero Indian Super League Season 9. Marking a return to their home ground after two years of football played in a bio-bubble, the club will face East Bengal FC in their opening fixture. Ticket sales to the team’s first home match on October 7th is now open.

Sep 15, 2022 01:09

World Rugby global partner Capgemini backs Rugby 7s in India

MUMBAI: Capgemini Wednesday announced its partnership with the Indian Rugby Football Union (IRFU) in support of India’s Rugby 7s teams.

Sep 14, 2022 23:09

FC Goa dedicates 2022-23 home jersey to return of fans

MUMBAI: FC Goa dedicates their official home jersey for the 2022-23 season to the fans of the club, who finally have the opportunity to return to the stadium to watch their team play at the Pandit Jawaharlal Nehru Stadium in Fatorda.

Sep 14, 2022 11:09

Virat Kohli hits 50m follower milestone on Twitter

MUMBAI: Virat Kohli has hit another social media milestone, becoming the first cricketer to reach 50 million followers on micro-blogging social media platform Twitter.

Subscribe to Marketing