Indian Premier League

Bira 91, which lays claim to being India’s fastest growing beer brand, Tuesday announced partnerships with five Indian Premier League franchises ahead of the new season. 

Serving as the Official Partner for Mumbai Indians, Delhi Capitals, Royal Challengers Bangalore, Kolkata Knight Riders and Sunrisers Hyderabad this season, Bira 91 is set to bring a "fresh and innovative approach to fan engagement" for India’s biggest annual sporting spectacle. 

Apr 01, 2021 13:04
KOLKATA: Wire and cable manufacturer RR Kabel has announced its official sponsorship for Kolkata Knight Riders in the Indian Premier League this year.  The association involves RR Kabel as the leading trouser branding for all the KKR team players for IPL 2021. The company aims to reach audiences beyond physical and geographical boundaries, through this association.
Mar 30, 2021 13:03
BENGALURU: A little over four years after PUMA laced up with Team India captain Virat Kohli on an eight-year endorsement deal worth a record-busting Rs 1.1 billion, the global sports brand Tuesday signed a strategic long-term partnership with his Indian Premier League franchise Royal Challengers Bangalore, as official kit partner for the upcoming IPL season and beyond.
Mar 25, 2021 14:03
CHENNAI: Sunrisers Hyderabad, the Sun Group-owned Indian Premier League franchise and a team that has been consecutively qualifying for playoffs since 2016, unveiled a slew of sponsors for the fourteenth edition of the IP. 
Mar 25, 2021 13:03
MUMBAI: Equitas Small Finance Bank has renewed its partnership with Chennai Super Kings for the Indian Premier League season 2021. It will be the ‘Official Retail Banking Partner’ for the IPL franchise. 
Mar 22, 2021 15:03
MUMBAI: Star Sports, India’s leading sports broadcaster, has begun the countdown to the upcoming 14th season of the Indian Premier League on a strong note, with 14 sponsors already on board for this season.
Mar 18, 2021 18:03
NEW DELHI: Indian Premier League franchise Delhi Capitals has signed on Horizm, the award-winning providers of digital inventory management, to boost their digital media returns.
Mar 18, 2021 17:03
BENGALURU: In its biggest-ever marketing push, PhonePe on Thursday said that it has taken up six different sponsorships for the Indian Premier League (IPL) 2021. 
Mar 17, 2021 18:03
MUMBAI: Off-highway tire major Balkrishna Industries Ltd. (BKT Tires), on Wednesday announced that it has inked sponsorship agreements with seven franchises for the upcoming season of the Indian Premier League.
Mar 16, 2021 13:03
MUMBAI: The Indian Premier League governing council Tuesday announced digital brokerage firm Upstox as the fifth official partner for the IPL, which will begin on April 9th.  This will be a multi-year partnership, the IPL GC confirmed.  It bears noting that Upstox has already taken a position on the IPL, signing up with Disney+ Hotstar, the IPL's official streaming partner, as a "co-powered by" sponsor.
Mar 15, 2021 18:03
MUMBAI: The BCCI has decided to add to new franchises to the Indian Premier League from the 2022 season, the auction for which will be held in May.  BCCI president Sourav Ganguly, secretary Jay Shah and other board members reportedly held a meeting on Saturday to chart out a plan of action for the new teams.