Brands

Indian dairy giant Amul has inked sponsorship agreements with the USA and South Africa teams for the upcoming ICC men's T20 World Cup 2024 in June, USA Cricket and Cricket South Africa separately announced on Thursday. 

Amul has been designated as the Lead Arm sponsor for both the USA and South African teams. The tournament will kick off with a match between USA and Canada on June 1. 

USA Cricket are also co-hosts, along with Cricket West Indies, of the T20 World Cup 2024. 

Nov 04, 2017 14:11
MUMBAI: Indian film actor Bipasha Basu, who has been a fitness enthusiast and has been associated with several fitness brands, will soon start blogging for a sports brand.
Nov 03, 2017 10:11
MUMBAI: US beverage giant PepsiCo has inked a licensing deal with Indian licensing firm DVB Brands to launch lifestyle-based sports footwear in the country.
Nov 02, 2017 13:11
MUMBAI: Neeraj Chopra, India's junior world record holder for javelin, has been named as brand ambassador for PepsiCo's sports drink Gatorade, in a partnership that runs up to 2021.
Oct 27, 2017 14:10
MUMBAI: Global sports brand Puma has signed on entrepreneur and hip-hop star Yo Gotti as its new brand ambassador.
Oct 26, 2017 16:10
MUMBAI: Indian cricket captain Virat Kohli, with a brand value of $14.5 million, ranks ahead of Barcelona superstar Lionel Messi, in the athletes category of the Forbes Fab 40: The World's Most Valuable Sports Brands 2017 list released on Wednesday.
Oct 25, 2017 15:10
MUMBAI: The Indian government has approved Reebok India's proposal to set up single brand retail stores in the country. The wholly owned adidas subsidiary received the official nod to set up single brand retail stores from the Department of Industrial Policy and Promotion (DIPP) on Tuesday. Till now, Germany's Adidas AG has been sellling adidas and Reebok products in India.
Oct 16, 2017 15:10
MUMBAI: Global e-retail giant Amazon could soon take on big sports apparel names like Nike and Lululemon. The company is working with known sportswear-makers' suppliers and manufacturers, and although the project is still in early stages, it has started ordering small batches of products as part of the trial, according to a Bloomberg report.
Oct 13, 2017 09:10
MUNICH: The successful and longstanding partnership between FC Bayern and Coca-Cola is to continue for three more years, as the US beverages giant will remain an "official FC Bayern München partner".  The agreement between the German record champions and the beverage company incorporates a premium advertising presence and promotional events at the Allianz Arena.
Oct 13, 2017 09:10
OLATHE, Kan: Garmin International, Inc has been selected as an official supplier for the Volvo Ocean Race 2017-2018.  As an official supplier, Garmin’s flagship waterproof1 action cameras, the VIRB 360 and VIRB Ultra 30, will be used by all seven teams competing in the 45,000-mile race around the world to capture video that can be edited and shared with race fans around the globe. 
Oct 12, 2017 14:10
MUMBAI: Admitting that its energy drink product was 'trying too hard to copy Red Bull', Bisleri International has withdrawn its Urzza brand after three years of testing the waters in the Indian market.