NEW DELHI: In a first, digital streaming of the TATA Indian Premier League (IPL) matches has shattered all previous records in terms of response from both advertisers and viewers, JioCinema, the official streaming partner of IPL matches, has asserted.
JioCinema has roped in 26 big ticket sponsors for the tournament. This is the highest number of sponsors any sporting event that is streaming on digital has received, an official press release declares.