Technology

Universal Music joins hands with eSports company

Last updated : Aug 27, 2018 16:08

SportzPower Team

Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments.

Tags

eSports

gaming

music

Read more about Universal Music joins hands with eSports company
Log in to post comments

Aug 13, 2022 12:08

Indian esports fan engagement platform FanSpace set for launch

NEW DELHI: With a stated aim to revolutionize the competitive gaming ecosystem in India, Esports Collective (ESC) is all set to launch an esports fan engagement platform - FanSpace. The platform will see a beta launch on August 15 as the nation celebrates its 75th year of Independence. The application though will be going public on September 18.

Aug 12, 2022 06:08

World Table Tennis announces multi-year deal with NFT Tech

VANCOUVER, British Columbia: NFT Technologies Inc., a leading technology company mainstreaming decentralized ownership, NFTs and the metaverse for public markets, announced an exclusive multi-year deal with World Table Tennis to develop and execute a web3 strategy that will engage the global fan base.

Aug 12, 2022 06:08

Legends appoints 2 marketing executives to top positions

NEW YORK: Premium experiences company Legends has appointed two sports and entertainment industry executives to oversee marketing, creative, content, communications and events for the growing global data intelligence-fueled company. Melvin Lenzy has joined as chief brand & innovation officer and Matt O’Neil as chief content & experience officer.

Aug 10, 2022 15:08

Hyperice launches Hypervolt Go 2 in India

MUMBAI: Hyperice, a global high-performance wellness brand specializing in percussion, dynamic air compression, vibration, thermal technology, mind technology, and contrast therapy, has announced the launch of the Hypervolt Go 2, in India. The Hypervolt Go 2 offers noticeable upgrades over the original handheld massage gun, the Hypervolt Go.

Aug 08, 2022 18:08

McLaren Athletic Propulsion luxury footwear collection

McLaren, Athletic Propulsion launch luxury footwear line

For the first time, luxury supercar maker McLaren Automotive is collaborating with APL to unveil an entirely new silhouette Luxury supercar maker McLaren Automotive is collaborating with APL to unveil an entirely new silhouette Inspired by McLaren’s iconic supercars and hypercars Available in five colourways

Aug 05, 2022 20:08

Qualcomm becomes official global partner of ManU

Premier League giants Manchester United has announced a multi-year global strategic collaboration with Qualcomm Technologies, Inc. The arrangement will feature the Snapdragon brand. Snapdragon platforms power many of the world's premium smartphones, PCs, gaming devices, connected cars, smart wearables and more.

Aug 02, 2022 17:08

Manchester City FC renew Gatorade partnership

Manchester City has renewed its partnership with sports drink and nutrition brand Gatorade. The new deal, which runs until 2025, will see the world’s number one sports drink brand continue as the Official Sports Nutrition Partner of both the men’s and women’s teams. City’s partnership with Gatorade began in 2017 and extended to include the women’s team in 2019.

Aug 02, 2022 14:08

IMG Replay extends mandate to manage EPL video archive

LONDON: IMG has extended its long-standing, exclusive worldwide partnership with the Premier League to manage, license and market its video archive, until 2025. The representation agreement will see all upcoming match coverage and interviews over the next three seasons (2022/23-2024/25), totalling 1,140 matches, made available on IMG’s digital archive platform, IMGReplay.com.

Aug 01, 2022 17:08

Rario adds Cheteshwar Pujara to cricketer roster

MUMBAI: Cricket NFT marketplace Rario has added Indian batting stalwart Cheteshwar Pujarato to its roster. A tweet sent from the official Rario Twitter account made the announcement public Saturday, July 30. Pujara joins a number of notable Indian cricketers already part of the "Rario squad", including Prithvi Shaw, Ruturaj Gaikwad, Virender Sehwag, Ishant Sharma, Shafali Verma, and Smriti Mandhana.

Aug 01, 2022 16:08

Noise partners HRX for X-Fit 2 smartwatch; Vaani Kapoor face

MUMBAI: Connected lifestyle brand Noise has roped in actor Vaani Kapoor as the face of its upcoming X-Fit series smartwatch in India, Noise X-Fit 2.

Subscribe to Technology