Brands

Mar 29, 2023 14:03
PURCHASE, N.Y.: Pepsi is unveiling a new logo and visual identity system, the first update of the beverage brand's globe logo in 14 years.  Pepsi will roll out the new look in North America this fall in time for the brand's 125th anniversary, and globally in 2024, marking the brand's next era with an eye toward the future. 
Mar 28, 2023 19:03
MUMBAI: JSW Sports Tuesday announced a milestone achievement for their sponsorship consulting business vertical with the facilitation of one of the "most notable sponsorship deals in the history of the IPL". 
Mar 28, 2023 17:03
Bira 91, which lays claim to being India’s fastest growing beer brand, Tuesday announced partnerships with five Indian Premier League franchises ahead of the new season. 
Mar 27, 2023 19:03
DOHA: Qatar Airways Monday announced their latest partnership with Indian Premier League franchise Royal Challengers Bangalore, becoming the IPL team's Official Front of Jersey Partner.
Mar 24, 2023 15:03
MUMBAI: Anushka Sharma and Virat Kohli have decided to merge their respective foundations (Anushka Sharma Foundation & Virat Kohli Foundation) to launch a joint non-profit initiative SeVVA, aimed at helping those in need.
Mar 21, 2023 18:03
Cricket superstar Virat Kohli, for long India's highest valued celebrity, has dropped down to second in the 2022 list, as per a report put out by consulting firm Kroll. The right-hand batsman has seen a steady decline in his overall brand value in the last three years - $176.9 million in 2022 as against $185.7 million in 2021 and $237.7 million in 2020.
Mar 21, 2023 16:03
MUMBAI: Percept Live, a wholly owned subsidiary of Percept Limited, has appointed Joji George as CEO, effective 15th March.
Mar 20, 2023 18:03
Newly crowned Hero Indian Super League (ISL) champions ATK Mohun Bagan FC will be renamed as Mohun Bagan Super Giants from the 2023-24 season.  Club owner Sanjeev Goenka made the announcement after The Mariners beat Bengaluru FC in a penalty shootout in the final at the Fatorda Stadium on Saturday to clinch their maiden ISL title.
Mar 17, 2023 20:03
Luxor has announced its exclusive partnership with Schneider Pen, Germany, to launch a new portfolio of writing instruments in India.  The strategic partnership brings together Luxor’s brand equity, manufacturing capability, distribution strength and deep understanding of the Indian market, and Schneider’s technological expertise and world-class product range.
Mar 16, 2023 17:03
MUMBAI: Balkrishna Industries Ltd (BKT) announced Wednesday that the off-highway tire major has inked partnership agreements with seven Indian Premier League teams as Official Tire Partner for the upcoming season of the IPL.  The brand will be the ‘Official Tire Partner’ for Mumbai Indians, Punjab Kings, Rajasthan Royals, Sunrisers Hyderabad, Gujarat Titans, Kolkata Knight Riders, and Delhi Capitals.