MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 6, which has analysed data from the first 48 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.
Brands
Feb 16, 2023 18:02
LOS ANGELES: Rich Paul, the sports agent who represents LeBron James, Wednesday announced the creation of Klutch Athletics, a new Black-owned sportswear brand co-authored with New Balance.
Feb 10, 2023 16:02
A signed Kobe Bryant jersey, worn during his lone MVP season in 2007-08, sold for $5.8 million ($5,849,700) with Sotheby’s on Thursday, a record for any Bryant item.
It is the second most expensive basketball jersey ever sold. Michael Jordan's 1998 NBA Finals jersey, which sold for $10.1m in September 2022, remains the most valuable such item.
Feb 10, 2023 15:02
MUMBAI: Fast&Up, India’s homegrown active nutrition brand, has launched a blend of whey protein and plant protein called Fast&Up Fusion Tech Protein,.
The formulation lays claim to being India’s first clinically tested blend of whey and plant protein, and within a month of its launch, Fast&Up Fusion Tech Protein has become the best-selling product in the brand’s portfolio.
Feb 06, 2023 18:02
The Shanghai Masters has renewed its contract with tournament title sponsor, the prestige Swiss watchmaker Rolex.
Rolex will continue to sponsor the Shanghai Masters for the next ten years. The two parties will jointly present the Rolex Shanghai Masters from 2-15 October 2023 (including qualifying rounds) following a "significant upgrade" to the tournament.
Feb 03, 2023 18:02
PURCHASE, N.Y.: Starry, PepsiCo's newly unveiled lemon lime flavored soda, will become the official soft drink of the NBA, the WNBA and NBA G League in North America.
Feb 03, 2023 18:02
HERZOGENAURACH, Germany: Sports company PUMA has signed a long-term agreement with reigning Olympic 100 meters Champion Marcell Jacobs from Italy, who will wear the company’s products starting at the Orlen Cup in Lodz on Saturday.
Feb 02, 2023 19:02
German sportswear giant adidas Thursday announced the launch of its third label - Sportswear - a fashion-forward line aimed at Gen Z.
Complementing the brand’s Performance and Originals labels, adidas’ first new label in five decades will launch worldwide from 9 February in stores and online.
Jan 31, 2023 19:01
DUBAI: The International Cricket Council (ICC) has issued an Invitation to Tender (ITT) to "partner with a world-class and well-established brand" to be its Official Apparel Supplier to provide clothing at ICC events from 2024 to 2027.
Jan 27, 2023 18:01
Alfa Romeo have announced entertainment and lifestyle brand Stake as their new title sponsor, meaning the team will have an altered team name and logo for the upcoming F1 campaign.
Stake were founded in 2017 and have since built up a strong presence in the sporting world, with the Sauber-run Alfa team announcing the “record-breaking” partnership would run for 2023 “and beyond”.
Jan 24, 2023 07:01
NEW DELHI: The world’s leading badminton equipment brand YONEX on Saturday announced that it will now manufacture high-quality graphite racquets in the country, expanding its existing production plan and base in India, a move which will bring the cost of full-body racquets down considerably.