Brands

Aug 26, 2021 13:08
MUMBAI: The Script Room has won the creative mandate for HomeLane’s upcoming campaign with MS Dhoni following a multi-agency pitch.  HomeLane, which deals in home interior design solutions, plans to invest significantly in marketing as it expands its footprint over the next year. The company recently announced its strategic partnership with the wicketkeeper-batsman. 
Aug 26, 2021 13:08
NEW DELHI: Sportswear major adidas has announced Olympic Silver medallist Mirabai Chanu as the face of its 'Stay In Play' campaign as it unveiled its latest product innovation designed to keep more menstruators in sport in a bid to tackle one of the greatest taboos faced by women in sports.
Aug 24, 2021 19:08
MADRID: MotoGP commercial rights holder Dorna Sports announced Tuesday that TISSOT, Official Timekeeper of the FIM MotoGP World Championship, will be the title sponsor of the Grand Prix of Aragon this season.  The event, to be held at the emblematic MotorLand Aragon in Spain, takes place from the 10th to the 12th of September and will be named the Gran Premio TISSOT de Aragón.    
Aug 23, 2021 19:08
NAPOLI, Italy: Serie A side SSC Napoli, announced that Amazon will be the Official Sleeve Sponsor of the football club starting from the 2021/2022 season. This is the first time that the club has a sleeve partner.
Aug 23, 2021 19:08
NAPOLI, Italy: Giorgio Armani and Aurelio De Laurentiis have announced a new partnership that will see the EA7 brand kitting out Serie A club Napoli for the 2021/22 season. Giorgio Armani has previously put his creative talent to use across the length and breadth of Italy, dressing a range of sports stars – from the Italy Olympics team to the Olimpia Milano basketball team and footballers.
Aug 23, 2021 17:08
MUMBAI: Eredivisie giants Ajax Amsterdam and adidas, in collaboration with the Bob Marley family, on Friday released the 2021/2022 Ajax third kit.  The kit is a tribute to the Ajax fans and the love shared by the club and its fans for reggae legend Bob Marley and his iconic song, Three Little Birds. 
Aug 23, 2021 17:08
MUMBAI: Tokyo 2020, which saw India come away with a medal haul of 7 (1 Gold, 2 Silver and 4 Bronze), while not quite matching up to the pre-event expectations, was still India's best ever performance at an Olympic Games. 
Aug 23, 2021 11:08
Brand Finance estimates that Lionel Messi’s departure could decrease FC Barcelona’s brand value by 11%. The club can therefore see €137m knocked off its 2021 valuation of €1,266m.
Aug 20, 2021 12:08
MUMBAI:  TVS Srichakra Ltd., one of India’s leading manufacturers of two & three-wheeler and off-highway tyres, will power the TVS One Make Championship 2021 as ‘Technical Partner’ for third year in a row. 
Aug 19, 2021 06:08
NEW YORK: WHP Global (WHP) and Lotto Sport Italia S.p.A. (LSI) Wednesday announced a transaction that will provide new financial investments for LSI and for the future of the Lotto brand globally.