Brands

Aug 09, 2021 13:08
CHENNAI: Two-time Hero Indian Super League champions Chennaiyin FC (CFC) has signed leading sports brand Nivia as official kit partner of the ISL franchise on a multi-year deal, starting from the 2021-22 season.
Aug 05, 2021 06:08
GROS ISLET, ST Lucia: The Hero Caribbean Premier League franchise Saint Lucia Zouks has been rebranded as Saint Lucia Zouks ahead of the CPL 2021 season. The team is owned by KPH Dream Cricket Private Limited, which also runs the Punjab Kings franchise at the Indian Premier League (IPL). 
Aug 04, 2021 07:08
MUMBAI: Home interiors brand HomeLane has entered into a three-year strategic partnership with Mahendra Singh Dhoni as an equity partner and brand ambassador. As part of the partnership, Dhoni will own equity in HomeLane and will be the company’s first brand ambassador.
Aug 04, 2021 06:08
MUMBAI: Official broadcasters Sony Pictures Sports Network (SPSN) is geared up to #BackOurBoys during the highly anticipated India tour of England 2021. 
Aug 04, 2021 06:08
MADRID: BMW M GmbH, the 'Official Car of MotoGP', will unveil the new BMW i4 M50 Safety Car for the FIM Enel MotoE World Cup at the Bitci Motorrad Grand Prix von Österreich on the 15th of August at the Red Bull Ring.  It will replace the BMW i8 Safety Car, which has previously led the field in the electric motorcycle series.
Aug 03, 2021 05:08
BENGALURU: Toyota Kirloskar Motor (TKM) Monday announced India’s participation in the second edition of TOYOTA GAZOO Racing (TGR), which the company asserts is the fastest e-Motorsport race in Asia, scheduled in August and September this year. 
Aug 03, 2021 05:08
LAUSANNE: The International Olympic Committee (IOC) has announced that Worldwide Olympic Partner Panasonic has extended its support for the IOC Young Leaders Programme through to 2024.
Aug 03, 2021 05:08
MUMBAI: The U.S. agricultural tire subsidiary of RPG Group-owned Indian tire major CEAT Limited has partnered with World Champions Rodeo Alliance (WCRA), a professional sport and entertainment entity that produces major rodeo events across America, in a three-year sponsorship. Financial terms were not disclosed.
Jul 27, 2021 20:07
PARIS: Autohero, the retail brand of German online used cars platform AUTO1 Group, has signed a multi-season deal with Paris Saint-Germain.
Jul 27, 2021 19:07
NEW DELHI: India’s leading sports nutrition brand Fast&Up has pledged to support all Indian athletes who win a medal in the Olympic Games Tokyo 2020 with free nutritional supplements all through the next Olympic cycle.  The athletes can avail Fast&Up’s full range of sports supplements for the next three years leading up to the 2024 Paris Olympics.