MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 6, which has analysed data from the first 48 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.
Brands
Oct 01, 2020 19:10
MELBOURNE: Cricket Australia Thursday announced the renewal and upgrade of its partnership with Indian-based off-highway tyre manufacturer BKT, emphasising the global appeal of the KFC Big Bash League.
Oct 01, 2020 17:10
MUMBAI: Skechers, the global sports and lifestyle brand based in California, is launching a new campaign featuring Gully Boy actor Siddhant Chaturvedi, who will be the first Indian brand ambassador for Skechers and will represent both lifestyle and performance collections.
Oct 01, 2020 16:10
SINGAPORE: Chinese electrical appliance manufacturer Midea announced its official sponsorship of the ASEAN Football Federation (AFF) Football Championship or commonly known as the AFF Suzuki Cup 2020.
This partnership - a first for the brand in Southeast Asia - will provide the home appliances giant with an opportunity to engage with millions of football fans in the region.
Sep 30, 2020 15:09
KOLKATA: Real estate major Bengal Peerless Housing Development Company Ltd, Wednesday announced for India cricket captain Sourav Ganguly as its brand ambassador.
Ganguly, currently president of the Board of Control for Cricket in India (BCCI), will primarily lead the Avidipta II campaign.
Sep 30, 2020 11:09
PARIS: BKT is the newest Euroleague Basketball Premium Partner whose presence will be felt in the two club competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup.
Sep 29, 2020 19:09
MUMBAI: TAM Sports has released the TAM AdEx Sports - IPL 13 Advertising Report, which has analysed data from the first four games of this year's 13th edition of the Indian Premier League and how it compares with IPL 12.
As per the report, the Top 5 categories were dominated by 'E-commerce' sector' and accounted for more than 40% share of Ad Volumes during first 4 matches of IPL 13.
Sep 29, 2020 16:09
MUMBAI: FC Goa Tuesday announced fast-growing Indian sports apparel company Six5Six as its official kit partner for the 2020-21 season.
Six5Six is also the current kit partners of the Indian national football team.
Sep 28, 2020 12:09
MELBOURNE: Antiseptic and disinfectant brand Dettol has taken its first sports sponsorship and locked in naming rights for four years of limited-overs cricket in Australia.
Along with supporting elite men's and women's cricket, Dettol is set to supply hygiene products to the 3,455 cricket clubs around the Australia as the country continues its battle with COVID-19.
Sep 25, 2020 17:09
NEW YORK: In a multi-year agreement, PepsiCo, Inc. extended its longstanding partnership with the PGA of America and, in a separate multi-year deal with the PGA of America and Ryder Cup Europe, expanded its golf reach to the Ryder Cup.
Sep 25, 2020 16:09
MELBOURNE: Cricket Australia Friday announced Cadbury as Support Partner of the Australian women’s cricket team.
The partnership comes off the back of a landmark year for the women’s game that culminated in Australia claiming back-to-back T20 World Cup titles in front of a record 86,174 fans at the MCG on International Women’s Day (March 8).